Why Pay More to Sell? Real Estate Commission Myths in Fort Walton Beach
TL;DR
Most home sellers in Fort Walton Beach are still paying 5–6% commissions, and often, they’re being told that 5% is a “discount.” But here’s the truth: whether it’s 5% or 6%, that’s still thousands of dollars more than you need to spend to get the exact same exposure, same MLS access, and same buyer results.
At Uber Realty, I do things differently, because I care that you get to keep more of your money. I help you sell your home the same way I would sell mine: with full-service support, direct communication, and one clear goal, you, the home seller, should keep more of your equity.
Key Takeaways
Same tools, lower cost. MLS, photography, signs, and marketing, identical to traditional agents (I think better).
5% isn’t a discount. It’s just less expensive than 6%, but still excessive.
Commission is built into the price. The buyer pays it, but most don’t realize it.
Empowerment over padding. You’re given the tools and info to handle what an assistant would.
Keep more of your money. That’s the whole point.
Myth #1: You Get What You Pay For
This is the industry’s favorite line. But here’s the truth:
All homes, no matter who lists them, go into the same MLS. They’re photographed by the same local pros, use the same forms, signs, and paperwork, and are syndicated to the same 900+ websites.
So what exactly are you paying 5–6% for?
You’re not getting a better buyer. You’re not getting more exposure. You’re not getting some magical secret sauce.
You’re just paying more.
Myth #2: Offering Less Commission Means Fewer Showings
In 19 years of selling homes across every subdivision in Fort Walton Beach, Niceville, and Shalimar, I’ve never seen a sale fall apart because of commission.
Buyers don’t care what commission their agent earns, they care about the house. Price, location, and condition drive decisions. Period.
And here’s what most people don’t realize: the commission is embedded in the price of the home. The buyer pays it, indirectly, but they rarely understand how that affects their purchase power or negotiation.
Myth #3: Sellers Need Someone to Hold Their Hand
Here’s how traditional brokerages justify their high fees: they overload the process with assistants, coordinators, and layers of staff, all of which you’re paying for.
At Uber Realty, I give sellers the tools and information to get organized and take action, things an assistant would normally do for you. That saves money, speeds things up, and puts you in control.
You’re not helpless. You’re the best asset you have.
Real Seller Story: From Flip to Full Control
We bought a property as a renovation project, the first home we flipped without actually living in it. We’d done this before on our own homes, but this time it was a true investment property.
A recent homeowner noticed Uber Realty because the listing description stood out. It was sharp, strategic, and different. That led them to meet me, and that changed everything.
I didn’t just tell them what to do. I gave them options. I explained pricing strategies, marketing tactics, and how we could save thousands by avoiding bloated commission models.
Once listed, we noticed how many unrepresented buyers came through, many of them shown the home by me personally. In the end, we sold to a buyer with an agent, but because Uber’s model gave us flexibility, we made the deal work.
Here’s what we learned: buyers don’t care about the brokerage name. They care about the house. And when you work with someone who knows the process and protects your equity, the experience changes.
FAQs
Do cheaper real estate commissions mean worse service?
No. Uber Realty delivers the same tools and service, MLS, photography, signage, negotiations, but without the overhead and fluff.
How can I save money selling my home in Fort Walton Beach?
List with a brokerage that charges less without cutting corners, like Uber Realty’s 1% Done with you model.
Will agents still show my home if I offer less commission?
Yes. In nearly two decades, I’ve never seen a home go unsold due to lower commission. Buyers focus on the home, not what their agent earns.
What does a 1% listing agent actually do?
Everything a 6% agent does: pricing strategy, listing, MLS, showings, negotiations, and contract support.
Action Steps: How to Keep More Equity
Stop assuming 5% is normal, it’s not.
Ask your agent how they justify the commission.
Contact Uber Realty for a 1% full-service listing.
Keep more of what’s already yours.
Conclusion
The only difference between Uber Realty and the traditional model is how much equity you keep.
You get the same exposure. The same MLS. The same buyers.
But with me, you also get this:
“I do this because I care that you keep more of your money. I help you sell your home the same way I would sell mine, with the goal of making sure you, the home seller, keep more of your equity.”
Let’s sell smarter—together.
