About Uber Realty
I Built Uber Realty Around the Way I Would Want to Sell My Own Home
I'm Jim Whatley. I own Uber Realty, and I have been running this independent Florida real estate brokerage since 2007.
I did not build it to become the biggest brokerage in Niceville, Shalimar or Fort Walton Beach.
I built it because I think a homeowner should be able to sell a house professionally without automatically buying the biggest package available.
Where This Started
The transaction looks different when the money coming out is yours
Long before I owned a real estate brokerage, I sold my first home in Vienna, Virginia.
When you are the homeowner, every recommendation feels different.
Spend $10,000 on the roof. Give the buyer $8,000. Reduce the price $15,000. Pay another percentage point in fees.
Those are not abstract real estate numbers. That is your money.
How I See the Job
Buyers buy the house. They do not buy the listing agent.
The home does the heavy lifting.
My job is to keep poor pricing, weak presentation, bad communication and unnecessary friction from getting in its way.
Price
I should be able to show you the evidence behind the number instead of winning the listing by telling you what you want to hear.
Repairs
Before I recommend spending your money, I want to know what problem the money is supposed to solve.
Offers
The highest price is not always the best offer once concessions, financing, inspections, appraisal risk and other terms are included.
Communication
When an important decision arrives, I want you talking to the broker responsible for the advice.
Small by Choice
If you want a large real estate team, I may not be the right fit
There is nothing automatically wrong with a large team.
Some sellers like having coordinators, assistants and different people handling different parts of the transaction.
Uber Realty is smaller by design.
Core questions about pricing, offers, negotiation and the transaction come directly to me.
And if I think another brokerage model fits what you want better, I will tell you.
I would rather help you find the right fit than pretend every seller needs Uber Realty.
Local Means More Than a City Name
Niceville, Shalimar and Fort Walton Beach are not one housing market
A waterfront buyer in Shalimar may compare homes across city lines.
A newer resale in Niceville may compete directly with new construction.
An older Fort Walton Beach home may create different roof, insurance or repair questions than a much newer property at the same price.
The city is the starting point. The useful market is the group of homes your likely buyer would actually consider.
One Rule I Use Often
It is easy to recommend that somebody else spend money
New paint. New flooring. New appliances. A new roof.
Sometimes those are smart decisions.
Sometimes they are just expensive.
Before I recommend that you spend $5,000, $10,000 or $20,000, I want to know what problem that money is supposed to solve.
Seller Choice
Same core representation. Different marketing choices.
Uber Realty's current 1% Traditional Marketing option includes the core professional representation needed to list and sell the home.
That includes pricing guidance, preparation guidance, professional photography under the current service scope, MLS entry, showing coordination, offer review, negotiation guidance and contract support.
The current 2% Enhanced Marketing option includes that same core representation and adds a 30-day property-specific paid advertising campaign.
My starting question is not, "How do I sell you the most expensive option?"
It is, "What does this house and this seller actually need?"
Are We a Good Fit?
Uber Realty may fit you if...
You want direct advice
You would rather talk directly with the broker handling the important decisions.
You want to understand the money
You want fees, concessions and repair decisions explained in actual dollars.
You want choices
You do not assume every seller needs the same marketing package.
You can handle a direct answer
Sometimes my job is to tell you I think the price is too high or the repair is not worth the money.
Do Not Take My Word for It
Read what clients say about working with me
Every About page says the company is experienced, responsive and customer-focused.
That does not tell you much.
Read the reviews. Look for what clients say about communication, pricing advice, repairs, negotiation and what happened when the transaction got complicated.
Jim Whatley
Broker / Owner, Uber Realty LLC
Uber Realty has been operating since 2007.
I focus primarily on helping homeowners sell in Niceville, Shalimar and Fort Walton Beach.
If you want to know whether my approach fits your house, start with the property.
Florida Broker License BK3174026
Uber Realty LLC Florida Brokerage License CQ1038333
850-499-2940
jim@uberrealty.com
Real estate broker compensation is negotiable and is not set by law. Uber Realty listing-side compensation and any seller-authorized buyer-broker compensation are separate negotiable terms.
Exact Uber Realty fees, services, advertising, payment terms and responsibilities are controlled by the current written agreement.
Equal Housing Opportunity.