Same MLS. Same buyer. 1% fee.
Full MLS access. Strategic pricing. Hard negotiation. Save $5K-$10K at closing on the sale of your home.
When you sell your home you want a win-win situation.
You want experienced, responsive, knowledgeable and Impactful representation. You want a dynamic fee structure tilted in your favor. You want an agent who wants these things for you. When that time comes, I'm Jim. Pleased to meet you.
Real estate commissions in Florida are fully negotiable. Most brokerages in Niceville, Fort Walton Beach, and Shalimar charge 2.5-3% listing fees because they run 30-40% overhead. Uber Realty runs 8% overhead and charges 1-2% listing fees. After 19 years and 500+ transactions across Northwest Florida, here's what I know: overhead is a choice, not a cost of doing business.
Most brokerages choose office rent, admin staff, vanity marketing, and glossy magazine spreads. They build that overhead into their business model, then pass 100% of that cost to you through listing fees.
I chose to eliminate everything that doesn't directly impact your sale price or net proceeds. The result? We run lean at 8% overhead through a digital-first model and pass every dollar of that efficiency directly to you.
You don't need to pay for someone's mahogany desk to get your home sold in Bluewater Bay, Rocky Bayou, or Shalimar Pointe. You need accurate pricing, a plan to prevent inspection-driven losses, and a broker who negotiates like your equity actually matters.
Serving Niceville, Shalimar, Fort Walton Beach, Crestview, Navarre & Destin
Specializing in Military PCS from Eglin AFB, Hurlburt Field & Duke Field
Call or Text: 850-499-2940
Or use our calculator below to see your exact savings.
Are Real Estate Commissions Negotiable in Florida? What Research Shows
Answer: Yes. Florida real estate commissions are not set by law and are fully negotiable.
Stanford University analyzed 680 home sales over 26 years and found "no evidence that the use of a broker leads to higher average selling prices." The median 6% commission on those sales cost homeowners $34,000. Researchers called it "a steep price to pay for the value rendered."
The Consumer Federation of America studied 17,805 home sales across 35 cities and found something even more revealing. In 10 cities, 87% or more of transactions had identical commission rates. Their conclusion? "This uniformity is a strong indication of insufficient rate competition," costing consumers an estimated $20-30 billion annually.
Then came the August 2024 NAR settlement, which made official what economists had been saying for years: "Broker commissions are not set by law and are fully negotiable."
The math has always been negotiable. Most sellers in Niceville and Fort Walton Beach just never knew to ask.
How Much Does It Cost to Sell a House in Niceville, Florida?
Typical listing fee in Northwest Florida: $12,500-$15,000 on a $500,000 home
Uber Realty listing fee: $5,000-$10,000 on the same home
Picture this: you're on a hot, deserted beach, dying for a cold beer. A friend offers to grab you one from the only place nearby. They can get it from either a rundown beach shack or a luxurious resort hotel. Same beer. Same Corona or Heineken. Same relief when it hits your lips.
But here's what research shows: people consistently pay way more for that beer when it comes from the resort. The shack price feels fair at $3. The resort price feels justified at $12. Same product, same value, different context.
Real estate in Niceville, Shalimar, and Fort Walton Beach works the same way.
In most markets, sellers pay about 3% on the listing side for a $500,000 home. That's $15,000. Some brokerages charge 2.5%, which is $12,500. With Uber Realty, your listing fee is 1-2% depending on service level. On that same $500K home in Bluewater Bay or Rocky Bayou, that's $5,000 to $10,000.
The difference? You're paying for the resort experience versus the shack price, even though the work and your final sale price are identical.
Here's our philosophy: we want you to buy the beer from the shack and we want to sell your home from the resort.
You get full MLS access, professional marketing, strategic pricing, and hard negotiation. You just don't pay for the mahogany desk, the magazine spreads, or the office with a view. That's $5,000 to $10,000 you keep instead of spending on overhead that never added value to your sale.
The secret nobody mentions: Every home goes into the exact same MLS. Whether it's a $150K townhome in Crestview or a $10M gulf-front property on 30A. Same photographers. Same syndication to Zillow and Realtor.com. Your listing even shows up on those fancy traditional brokerage websites right alongside theirs, because that's how the MLS feed works. You'll attract the exact same buyers whether you pay us 1% or pay them 3%. There's no VIP MLS for clients who pay more. There's just the MLS. The only question is whether you want to pay resort prices for shack beer.
Four Ways You Can Lose Money at Closing (Beyond Commission)
Most sellers in Northwest Florida focus only on commission. That's a mistake. Your net proceeds at closing typically get reduced in four places, and only one of them is the listing fee.
The listing fee premium is the obvious one. On a $500K home in Niceville, paying 3% instead of 1-2% costs you $5,000 to $10,000 in unnecessary overhead expenses.
The inspection negotiation is where organized sellers gain leverage and reactive sellers lose it. When buyers discover roof wear, HVAC age, water heater issues, or electrical concerns during their inspection period, you're negotiating under deadline pressure. That's when normal repairs turn into rush work and bigger buyer credits. A pre-listing inspection shifts the leverage back to you. You get time to plan, get competitive bids, and price strategically instead of reacting under deadline.
The days-on-market drag happens when pricing misses the market. Listings in Fort Walton Beach or Shalimar that sit start to feel stale. Buyers get cautious. Price reductions follow. Accurate pricing from day one prevents this leak entirely.
Concession negotiation shows up as closing cost credits, rate buy-downs, and repair allowances that stack up one request at a time. Each seems small. Together they add up to $2,000-$5,000 in unnecessary giveaways.
We plug these leaks with a strategy most brokerages skip: find problems early, price accurately from data not hope, and negotiate every line item with one goal in mind. Protecting what you keep.
How Uber Realty Protects Your Net Proceeds in Northwest Florida
This isn't about doing less work. It's about doing the right work at the right time and eliminating waste everywhere else.
Before Listing (Where Money Gets Protected)
I recommend starting with a pre-listing inspection. It typically costs $400-$600 and it's the highest-return investment most sellers make. You find issues before the buyer does, which means you decide what to fix, what to disclose, and what to price in. All without deadline pressure. You get competitive bids on repairs instead of accepting whatever number shows up in a buyer's request. You handle the items that kill deals and document everything that reduces buyer fear.
I also recommend verifying insurance and inspection readiness before we list. Roof age, wind mitigation, 4-point electrical and plumbing items. These become financing problems if you discover them under contract. Handling them early prevents them from becoming leverage points for the buyer.
Then we price your home using comparable sales analysis and neighborhood buyer behavior patterns in Niceville, Shalimar, and Fort Walton Beach, not aspirational thinking. Accurate pricing from day one reduces days-on-market risk and eliminates the need for panic reductions later.
During the Sale
You get professional marketing. Professional photography is standard. Drone and 3D tours with floor plans are used when they add value for your home and price point. Your listing appears on MLS and syndicates across major sites. Zillow, Realtor.com, all of them.
What's different is the negotiation. I negotiate to protect your net, not to cover someone's office rent.
At Closing
You see it in black and white: more money wired to your account.
1% vs 2% Listing Fee: Which Service Level Is Right for Your Niceville Home Sale?
1% Listing Fee
Best for organized, tech-comfortable sellers who want maximum equity protection.
Digital-first communication and approvals. You handle property prep with my guidance. You manage showing access through an automated system. I handle pricing strategy, offer negotiation, inspection response, and contract-to-close coordination. Same strategic approach, maximum savings.
2% Listing Fee
More hands-on support for sellers who prefer traditional coordination.
Everything in the 1% option plus more face-to-face guidance, on-site presence for inspections and appraisal, hands-on coordination for access and vendor management, and traditional full-service feel without traditional overhead waste.
Either way, you keep $5,000 to $10,000 more than the typical listing fee model. The only question is how involved you want to be in the coordination details.
Do I Have to Pay a Buyer's Agent in Florida? (NAR Settlement Update)
Answer: No. Seller-paid buyer agent compensation is not required by law and is fully negotiable.
MLS systems no longer display offers of compensation, but compensation can still be negotiated as part of the transaction.
Real-world truth: most buyers will still ask you to help pay their buyer's broker fee. That request becomes another negotiation point, like repairs, closing costs, and price. We choose a strategy based on your neighborhood, price range, and current demand in Niceville, Shalimar, or Fort Walton Beach, then we negotiate to protect what you keep at closing.
Commissions are not set by law and are fully negotiable.
Local Market Expertise: Niceville, Shalimar & Fort Walton Beach Real Estate
I've been helping homeowners negotiate for 19+ years across pricing, inspections, concessions, and closing costs in these Northwest Florida neighborhoods:
Niceville (32578, 32579, 32588): Bluewater Bay, Rocky Bayou, Swift Creek, Magnolia Woods, Deer Moss Creek, Raiders Landing
Shalimar (32579): Poquito Bayou, Lake Lorraine, Shalimar Pointe
Fort Walton Beach (32547, 32548): Elliott Point, Kenwood, Cinco Bayou
Also serving: Crestview (32536), Navarre (32566), Destin (32541)
Military PCS Specialists: Eglin Air Force Base, Hurlburt Field, Duke Field
Median home price in our market: $500,000
Typical savings versus traditional listing fees: $10,000-$23,000
I also completed the Program on Negotiation at Harvard Law School, and I apply those principles where it matters: your net, your leverage, and your timeline.
Common Questions About Selling Your Home in Northwest Florida
Do I have to pay a buyer's agent in Florida?
No. But be ready for many buyers to ask you to. That request is negotiable, and it becomes another point of negotiation in your deal.
What's the difference between 1% and 2% at Uber Realty?
Same core strategy and negotiation approach. The 1% option is digital-first with more seller involvement in coordination. The 2% option includes more in-person support and hands-on coordination from list to close.
Should I get a pre-listing inspection before selling in Niceville?
Often yes. It shifts leverage back to you by giving you time to plan, bid repairs, and price accurately instead of reacting under deadline pressure.
How much will I actually save selling my Niceville home with Uber Realty?
Use our calculator to see your exact savings based on your home value and service level.
Jim Whatley, Broker
Uber Realty LLC
Licensed Florida Broker #BK3035506
19+ years | 500+ transactions | $2,000,000+ kept in seller pockets
Program on Negotiation, Harvard Law School
Call or Text: 850-499-2940
Uber Realty LLC
303 Hunter PL, Fort Walton Beach FL 32548
1924 Benton Ave, Niceville FL 32578
Licensed Real Estate Broker Florida #BK3174026 and #BK3493830
Uber Realty LLC License #CQ1038333
Equal Housing Opportunity. All information subject to verification.