Uber Realty Listing Options
How Much Marketing Does Your Home Need?
You should not have to buy one bundled real estate package just because that is how listing services have traditionally been sold.
With Uber Realty, you choose between traditional real estate marketing at 1% or traditional marketing plus 30 days of paid advertising at 2%.
The professional work of pricing, communication, offer review, negotiation and contract support does not disappear because you choose the 1% option.
The real question is not, “Which package costs more?”
It is: Does paid advertising make sense for your home?
I will show you the difference. Then you can decide whether the additional marketing is worth paying for in your situation.
Start With the House
Buyers Buy the Home. They Do Not Buy the Listing Agent.
Your home still has to compete on price, condition, location and what the buyer gets for the money.
My job is to help you prepare it, price it, present it, get it in front of buyers, evaluate the offers and manage the transaction.
The question behind the listing options is how you want the property marketed.
Traditional Real Estate Marketing
Put the home into the real estate marketplace where buyers and their agents are already looking.
Traditional Marketing + Paid Advertising
Do the traditional marketing, then add a 30-day paid advertising campaign for the property.
Neither choice changes the house. Paid advertising can create additional promotion. It cannot guarantee a sale, a higher price, more showings or more offers.
Your Two Marketing Choices
1% Traditional Marketing or 2% Enhanced Marketing
Both options begin with professional representation. The 2% option adds a property-specific paid advertising campaign during the first 30 days.
Uber Realty listing-side compensation based on the final sale price.
What you get
- Property-specific pricing guidance
- Preparation guidance before listing
- Professional photography under the current listing scope
- MLS entry
- Syndication to major real estate websites, brokerage websites and national real estate portals that receive the MLS listing
- Showing coordination
- Communication during the listing
- Offer review and estimated-proceeds analysis
- Negotiation guidance
- Contract support through closing
- Direct broker accountability
What it does not include: the 30-day property-specific paid advertising campaign included with the 2% option.
A Simple Fee choice is also available with the 1% option. Exact fee, payment and service terms are controlled by the current written agreement.
Uber Realty listing-side compensation based on the final sale price.
Everything in 1%, plus 30 days of paid advertising
- Paid 30-second YouTube property video campaign
- Google Search advertising
- Facebook and Instagram advertising
- LinkedIn advertising
- Digital display advertising across participating websites, apps and digital inventory
The campaign is built around the property and runs during the first 30 days under the current 2% marketing plan.
The purpose is straightforward: add paid promotion beyond traditional real estate marketing.
I am not going to tell you that every home needs the 2% option. Some sellers may decide traditional real estate marketing is enough. Others may want to add paid advertising. We can look at your house, your competition and your situation before you decide.
Professional Representation
What Does Not Change When You Choose 1%?
The lower listing-side percentage does not mean you are left to price the house, evaluate offers or negotiate the transaction by yourself.
Pricing Guidance
Review the property, relevant sales, current competition and the homes a buyer may choose instead.
Preparation
Decide what may be worth repairing, investigating, documenting or leaving alone before the home goes on the market.
Marketing
Prepare the listing, photography and MLS information so buyers can understand the property they are considering.
Showing Coordination
Coordinate buyer access and communication while the property is active.
Offer Review
Look beyond the headline price to financing, seller-paid costs, contingencies, inspection terms, appraisal risk and estimated proceeds.
Negotiation
Work through offers, counteroffers, inspection requests, appraisal problems and other negotiated changes.
Contract Support
Keep the transaction moving through the contract period and toward closing.
Seller Decisions
I organize the facts, explain the choices and tell you what I recommend and why. You decide.
Direct Accountability
Jim Whatley is the broker-owner responsible for the advice, communication and representation of your sale.
1% Traditional Marketing
What Does Traditional Real Estate Marketing Actually Mean?
It means putting your home into the real estate marketplace where people already looking for homes can discover it.
Your property is entered into the MLS and syndicated to major real estate websites, brokerage websites and national real estate portals that receive the MLS listing, including Zillow, Realtor.com, Redfin and Homes.com.
The listing is supported by property information, photography, showing access and the pricing strategy we agree on.
Traditional does not mean unimportant. For many buyers, this is how the home first enters their active search.
2% Enhanced Marketing
What Does the Additional 1% Add?
It adds a 30-day paid advertising campaign for the property on top of the traditional real estate marketing included with the 1% option.
YouTube
A paid 30-second property video campaign during the first 30 days.
Google Search
Paid search advertising built around relevant searches for the home, location, features and available search demand.
Facebook + Instagram
Paid property advertising on Meta platforms within the targeting options available for housing advertising.
Paid property promotion using the advertising options available for housing-related campaigns.
Digital Display
Paid display advertising across participating websites, apps and other digital inventory available through the campaign.
One 30-Day Launch
The additional advertising is concentrated during the first 30 days under the current Enhanced Marketing plan.
What am I promising? That Uber Realty will run the additional paid advertising included in the 2% plan.
I am not promising a particular number of buyers, clicks, showings, offers, a higher sale price or a faster sale.
Side-by-Side
What Is the Difference Between 1% and 2%?
| Service | 1% Traditional Marketing | 2% Enhanced Marketing |
|---|---|---|
| Pricing guidance | Included | Included |
| Preparation guidance | Included | Included |
| Professional photography under current scope | Included | Included |
| MLS entry | Included | Included |
| MLS syndication to major real estate websites and portals | Included | Included |
| Showing coordination | Included | Included |
| Offer review | Included | Included |
| Negotiation guidance | Included | Included |
| Contract support through closing | Included | Included |
| 30-day YouTube property video campaign | Not included | Added |
| 30-day Google Search advertising | Not included | Added |
| 30-day Facebook + Instagram advertising | Not included | Added |
| 30-day LinkedIn advertising | Not included | Added |
| 30-day digital display advertising | Not included | Added |
| Uber Realty listing-side compensation | 1% | 2% |
This table summarizes the current marketing structure. The signed listing agreement controls the exact services, fees, responsibilities and terms for a specific listing.
Put the Percentage in Dollars
What Is the Difference on a $600,000 Sale?
The percentages are easier to consider when you see them as dollars.
1% Traditional Marketing
One percent of a $600,000 final sale price.
2% Enhanced Marketing
Two percent of a $600,000 final sale price.
The difference in this example is $6,000.
That is why I do not think the answer should automatically be “choose 2%.”
The question is whether you want the additional 30-day paid advertising campaign for this particular home and whether that difference makes sense to you.
This example shows Uber Realty listing-side compensation only. It does not include any seller-authorized buyer-broker compensation, seller concessions, repairs, taxes, title, settlement expenses or other transaction costs.
Which One Would I Choose?
I Would Start With Your House, Not the Fee
I would want to see what you are selling, what it will compete with and what you want the sale to accomplish.
Look at the house
Condition, location, price range, features, lot, competition and anything unusual about the property.
Look at the likely buyer
What other homes can that buyer purchase for roughly the same money?
Look at the traditional marketing
What will the MLS, major real estate websites, photography, price and showing access already do for the property?
Decide whether to add paid advertising
Would you like Uber Realty to add the 30-day YouTube, Google, Meta, LinkedIn and digital display campaign?
You are not hiring me to sell you the more expensive option.
You are hiring me to help you make good decisions about selling your house.
I will tell you what I recommend and why. You decide.
One Other Fee Choice
What About Simple Fee?
Simple Fee is a fee choice available with the 1% Traditional Marketing option.
It is not a third marketing package. If you are interested in a fixed-dollar structure, ask me about the current Simple Fee terms and I will explain how it works.
The current written agreement controls the fee, payment timing, service scope and any cancellation or expiration obligations.
After the Marketing Works
The Offer Still Has to Be Evaluated and Negotiated
An offer is more than its purchase price.
Price and Costs
Look at purchase price, seller-paid costs, any seller-authorized buyer-broker compensation and estimated proceeds together.
Terms and Risk
Financing, earnest money, inspection rights, appraisal terms, contingencies and closing date can change the strength of an offer.
What Happens Next
Inspection requests, repair decisions, appraisal issues, extensions and other changes may still need to be negotiated after the initial contract.
That professional negotiation work is part of the seller representation. It is not reserved for the 2% Enhanced Marketing option.
Keep the Numbers Separate
1% and 2% Describe Uber Realty's Listing-Side Compensation
They are not a statement of the total cost of selling a home.
Real estate broker compensation is negotiable and is not set by law.
Any seller-authorized buyer-broker compensation is separate and transaction-specific. Seller concessions, repairs, taxes, title, settlement expenses and other transaction costs are also separate.
Uber Realty Listing Side
The compensation you agree to pay Uber Realty for its listing-side services.
Buyer-Broker Compensation
Any seller-authorized compensation toward a broker representing the buyer is separate and negotiable.
Seller Concessions
Amounts negotiated toward allowable buyer costs or other agreed transaction expenses.
Repairs
Money spent addressing property conditions before or during the transaction.
Closing Expenses
Taxes, prorations, title, settlement and other applicable transaction expenses.
Your Estimated Proceeds
What remains after the complete transaction is considered.
Listing Option FAQ
Questions You May Have Before Choosing
Is the 1% option an MLS-only listing?
No. The 1% Traditional Marketing option includes professional seller representation, pricing guidance, MLS entry, traditional real estate marketing, showing coordination, offer review, negotiation guidance and contract support under the current written agreement.
What is the main difference between the 1% and 2% options?
The 2% Enhanced Marketing option includes the traditional marketing provided with 1% and adds a 30-day paid advertising campaign for the property.
What paid advertising is included with 2%?
The current Enhanced Marketing plan includes a paid 30-second YouTube property video campaign, Google Search advertising, Facebook and Instagram advertising, LinkedIn advertising and digital display advertising during the first 30 days.
Does 2% guarantee that my home will sell faster or for more money?
No. Paid advertising creates additional promotion. It does not guarantee a sale, a particular sale price, a faster sale, more showings or more offers.
Does the 1% option include negotiation help?
Yes. Offer review and negotiation guidance are part of the seller representation under the current 1% service structure.
Do I have to choose 2% to get professional photography?
No. Professional photography under the current listing scope is included with the 1% Traditional Marketing option.
What is Simple Fee?
Simple Fee is a fee choice available with the 1% Traditional Marketing option. Ask Jim for the current fee, payment terms and written service details.
Is buyer-broker compensation included in the 1% or 2%?
No. The 1% and 2% figures describe Uber Realty's listing-side compensation. Any seller-authorized buyer-broker compensation is separate, negotiable and transaction-specific.
Are real estate commissions negotiable?
Yes. Real estate broker compensation is negotiable and is not set by law. The written agreements control the actual compensation, services and payment terms.
Which option should I choose?
Start with your house and what you want the marketing to accomplish. Jim can review the property, the competition and your situation, then explain whether he believes traditional marketing or traditional marketing plus paid advertising makes more sense. You make the final decision.
Before You Decide
Understand the House, the Market and the Process
Home Seller Roadmap
See the complete selling process from preparation through closing.
Home Value Analysis
See how your home compares with the properties a buyer can choose instead.
Home Marketing
See how price, photography, MLS exposure and buyer access work together.
Choosing a Listing Agent
Compare process, communication, accountability, negotiation and cost.
Seller Savings Calculator
Put listing-side compensation into dollars using your expected sale price.
Home Seller FAQ
Get answers about pricing, preparation, offers, repairs, appraisal and closing.
Start With Your House
You Do Not Have to Decide From This Page
Tell me about the home and what you are trying to accomplish.
I will look at the property, the competition and the likely selling situation. Then I will explain what I think matters and which marketing option I would consider for your home.
You make the decisions. I make sure you have the information you need to make them.
Jim Whatley, Broker/Owner • Uber Realty LLC • Florida Broker License BK3174026 • Florida Brokerage License CQ1038333 • Equal Housing Opportunity.
This page summarizes Uber Realty's current listing-option structure. The signed listing agreement controls the exact services, fees, advertising scope, payment timing, cancellation obligations, availability and responsibilities for a specific listing.
Real estate broker compensation is negotiable and is not set by law. Uber Realty's listing-side compensation is separate from any seller-authorized buyer-broker compensation, seller concessions, repairs, taxes, title, settlement expenses and other transaction costs.
Advertising availability, platform features, placements, targeting options and campaign delivery can change. Paid advertising does not guarantee a sale, sale price, time to sell, number of impressions, clicks, showings or offers.