How do I choose the right real estate agent?

Choose a real estate agent based on strategy, negotiation skills, and how they’ll protect your equity—not just who quotes the highest price.

Jim Whatley 10/26/25 Jim Whatley 10/26/25

To Realtor or Not to Realtor? There’s a Third Option (and It’s Smarter Than DIY Selling)

Listing fee is 1%. If the seller pays a buyer’s agent, we negotiate to 2% so total target is 3%.
Commissions are not set by law and are fully negotiable.

Jim Whatley 9/3/25 Jim Whatley 9/3/25

Your Niceville Home Everywhere Online: Deer Moss Creek Listing Hack

Your Deer Moss Creek home shows up everywhere buyers look—Zillow, Realtor.com, Redfin, even luxury brokerages. The kicker? You don’t need to fork over 6% to make it happen. Just add Uber Realty.