How do I choose the right real estate agent?

Choose a real estate agent based on strategy, negotiation skills, and how they’ll protect your equity—not just who quotes the highest price.

Jim Whatley 10/26/25 Jim Whatley 10/26/25

To Realtor or Not to Realtor? There’s a Third Option (and It’s Smarter Than DIY Selling)

Listing fee is 1%. If the seller pays a buyer’s agent, we negotiate to 2% so total target is 3%.
Commissions are not set by law and are fully negotiable.

Jim Whatley 10/3/25 Jim Whatley 10/3/25

FSBO isn’t savings. It’s equity lost. $15K. Yours or theirs. You decide.

FSBO looks like savings, but most sellers lose 5–6% on price. Uber Realty’s 1% listing model gives Deer Moss Creek homeowners full exposure and expert positioning while keeping $15K+ more equity than traditional 5% agents.