Is Your Home Superman or Clark Kent?

Your Poquito Bayou home is either Superman or Clark Kent—both can sell, but you need to know which one you've got. Market data shows the 4-day sellers vs 507-day sitters understand four key traits. Save $10,000-$15,000 with our 3% total vs traditional 5-6%.

Is Your Home Superman or Clark Kent?

Today in Poquito Bayou: I'm seeing Superman homes that sell in 4 days, and Clark Kent homes sitting 507 days asking $2.7M. Same neighborhood, same powers, but one knows how to show them.

Your home can sell either way—but you need to know which one you've got before you list.

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Monday Prep: Why Bluewater Bay Is the Hottest Neighborhood Right Now

The Data: Bluewater Bay vs. the Competition

  • Bluewater Bay (Niceville): Median sale price $549,500 (July 2025), up 9.9% YoY, ~73 DOM.

  • Niceville overall: Median sale ~$497K, down 18.5% YoY, ~69 DOM.

  • Fort Walton Beach: Median sale ~$295K, down 18.7% YoY, ~53 DOM.

  • Shalimar: Median sale ~$520K, up 23.1% YoY, ~66 DOM (small sample size).

Takeaway: Bluewater Bay is holding value and attracting buyers despite longer market times.

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