Monkey See, Monkey Do: Why Following the troop (I looked that up) When Choosing a Realtor Gets Expensive

Research shows two-thirds of daily decisions aren’t really decisions at all, they’re habits on autopilot. Sellers often pick agents the same way: defaulting to what neighbors did, who’s on the first yard sign they see, or the name they’ve heard repeated. That habit-based choice can cost tens of thousands in unnecessary commissions.