Uber Realty Listing Options
Selling Your Home in Niceville, Shalimar or Fort Walton Beach? Choose What You Pay.
You choose what you pay to sell your home with Uber Realty. The 1% Listing gives you full-service representation, from pricing and professional photography through negotiation and closing. The 2% Listing, With Hands-On Help includes everything in the 1% Listing, plus in-person help when you cannot be there to manage the details.
Updated October 17, 2026 by Jim Whatley.
Start here:
Are you able to be involved in selling your home, or do you need someone to handle more of the work in person?
That is the difference between these two choices.
Compare Your Choices
What Is Included, and What Is Different?
Both options include full-service seller representation. The difference is the additional in-person help included with the 2% Listing.
You still receive pricing guidance, professional photography, MLS marketing, showing coordination, negotiation and contract support with the 1% Listing.
Full-Service Representation
1% Listing
For sellers who can stay involved, communicate and handle property-related arrangements themselves.
You receive the professional real estate work needed to prepare, market and sell your home.
Additional In-Person Help
2% Listing, With Hands-On Help
Everything in the 1% Listing, plus additional help when you cannot be at the property.
I can check on the property, meet service providers and coordinate and check repairs in person.
| What You Receive | 1% Listing | 2% Listing, With Hands-On Help |
|---|---|---|
| Pricing and market analysis | Included | Included |
| Professional photos, 3D tour and drone | Included | Included |
| MLS and listing distribution | Included | Included |
| Showing coordination | Included | Included |
| Offer review and negotiation | Included | Included |
| Contract and closing coordination | Included | Included |
| Property checks while you're away | Not included | Included |
| Meeting service providers in person | Not included | Included |
| Coordinating and checking repairs in person | Not included | Included |
| Listing compensation | 1% | 2% |
The additional 1% pays for the extra hands-on work.
It does not buy a different level of negotiation or guarantee a better sale price.
Real estate broker compensation is negotiable and is not set by law. Uber Realty listing-side compensation is separate from any seller-authorized buyer-broker compensation, concessions, repairs and other transaction costs. Exact fees, services and terms are controlled by the current written agreement.
Full-Service Seller Representation
What Do You Get With the 1% Listing?
You get full-service real estate representation. You are not left to figure out pricing, photography, offers or closing by yourself.
Here is what I handle:
Pricing and Preparation
- Review your home and prepare a comparative market analysis.
- Help you choose an asking price based on recent sales and current competition.
- Guide you through the listing agreement and disclosures.
Photos and Marketing
- Order professional photography, including a 3D tour and drone photography.
- Arrange the sign and lockbox.
- Enter your property into the MLS and distribute the listing to participating real estate websites.
- Syndicate the listing to social media.
Showings and Offers
- Coordinate showings through ShowingTime and collect feedback.
- Communicate with buyers' agents.
- Review offers and help you understand the terms.
- Negotiate offers, repairs and other contract matters.
Contract and Closing
- Track important contract dates.
- Schedule inspections and the appraisal.
- Coordinate with the title company through closing.
- Request a review after closing.
You remain involved in decisions about your home.
I handle the professional real estate work and help you understand what happens next.
The listing fee is 1% of the final sale price. Any seller-authorized buyer-broker compensation is separate.
More Help When You Cannot Be There
What Does the 2% Listing, With Hands-On Help Include?
Everything in the 1% Listing, plus help with the things that may require someone to be physically present at your property.
This choice is intended for homeowners who are out of town, cannot easily communicate online or need someone nearby to coordinate the details.
The additional hands-on help includes three things.
Checking on Your Property While You're Away
When you cannot be at the house, I can check on the property in person.
Meeting People at the Property
I can let in and meet inspectors, appraisers, photographers and contractors so you do not have to arrange to be there yourself.
Coordinating Repairs and Services
I can get estimates, hire from my vendor list and check completed repairs in person.
You still make the decisions. I help carry them out.
The listing fee is 2% of the final sale price. Vendor charges and repair costs are separate from the listing fee.
Put the Fees Into Dollars
What Does the Difference Cost on a $600,000 Home?
Let's put the percentages into dollars.
Assume your home sells for $600,000 and you agree to pay 2% toward the buyer's broker. That buyer-broker amount is an example, not a required rate.
| Compensation | 1% Listing | 2% Listing, With Hands-On Help |
|---|---|---|
| Uber Realty listing fee | $6,000 | $12,000 |
| Assumed buyer-broker compensation (2%) | $12,000 | $12,000 |
| Combined broker compensation | $18,000 | $24,000 |
The difference is $6,000.
If you can manage the property-related tasks yourself, the 1% Listing may be the sensible choice.
If you live elsewhere or need someone to handle those tasks in person, the additional help may be worth the cost.
These figures do not include repairs, concessions, taxes, title charges or other closing expenses. All broker compensation is negotiable. Buyer-broker compensation depends on the agreement and transaction.
The Home Comes First
Does Paying 1% Mean Less Marketing for Your Home?
No. The 1% Listing includes the work needed to prepare and present your home to buyers.
We look at the price, the competition, the condition of the home and how it will appear to someone searching online.
Professional photos, a 3D tour, drone photography, the MLS listing and distribution to participating real estate websites are included.
The MLS helps place your home where buyers and their agents are searching. But being listed is only part of the job.
Your asking price has to make sense. Your photos have to show the property clearly. Buyers need accurate information and a reasonable way to see the home.
A buyer does not choose your home because you paid your listing broker more. A buyer chooses the home that makes sense for their needs and budget.
Make the Choice That Fits
Which Listing Option Should You Choose?
Start with your situation.
1% Listing
When You Can Be Involved
If you live in your home, can communicate easily and are available to handle property-related decisions and arrangements, the 1% Listing may be all you need.
With Hands-On Help
When You Need Someone There
If you have already moved, live in another state or cannot be present to meet contractors and other service providers, the 2% Listing, With Hands-On Help may make more sense.
I will explain what your home needs, what I recommend and why.
You decide.
Another Way to Structure the Fee
What About Simple Fee?
Simple Fee is a fee choice available with the 1% Traditional Marketing option.
It is not a third marketing package. If you are interested in a fixed-dollar structure, ask me about the current Simple Fee terms and I will explain how it works.
The current written agreement controls the fee, payment timing, service scope and any cancellation or expiration obligations.
Before You Sign
What Should You Ask Before Signing a Listing Agreement?
Ask what the broker will do, what you will need to do and what the total compensation could be.
You should understand how your home will be priced, photographed and shown. You should know who handles offers, inspections, repairs and closing.
You should also know what happens if your plans change.
A listing agreement is an important business decision. Read the terms, ask questions and make sure you understand them before signing.
For the complete selling process, visit the Home Seller Roadmap.
Frequently Asked Questions
Questions About Uber Realty Listing Options
Is Uber Realty's 1% Listing full service?
Yes. It includes pricing guidance, professional photography, MLS marketing, showing coordination, offer review, negotiation and contract support through closing.
What is the difference between the 1% and 2% Listings?
The 2% Listing includes everything in the 1% Listing plus in-person property checks, meeting service providers and coordinating and checking repairs. The additional fee is for hands-on help.
Do I need the 2% Listing if I live out of state?
Not necessarily. It depends on whether you can manage property-related tasks remotely or need someone to handle them in person.
Does the 1% Listing include professional photography?
Yes. Professional photography, including a 3D tour and drone photography, is included in the 1% Listing.
Is buyer-agent compensation included in the listing fee?
No. Any seller-authorized buyer-broker compensation is separate and negotiable. It should be considered along with the listing fee when estimating your selling costs.
Are real estate commissions negotiable?
Yes. Real estate broker compensation is negotiable and is not set by law. Your written agreement controls the fees and terms you accept.
Start With Your Home
Want to Know Which Choice Makes Sense for Your Home?
Tell me about the house, where you live now and how involved you want to be in the sale.
I will explain what I think your home needs, what each option includes and what you would pay.
Then you can make the decision that works for you.
Jim Whatley
Broker/Owner, Uber Realty LLC
Call or text: 850-499-2940
Real estate broker compensation is negotiable and is not set by law. Uber Realty listing-side compensation is separate from any seller-authorized buyer-broker compensation, concessions, repairs and other transaction costs. Exact fees, services and terms are controlled by the current written agreement.
Jim Whatley, Broker/Owner, Uber Realty LLC. Florida Broker License BK3174026. Florida Brokerage License CQ1038333. Equal Housing Opportunity.
Property, association, permit, flood, insurance and other information can differ by address and may change. Verify material property-specific information with the appropriate source or professional before relying on it.