At Uber Realty, I don’t turn down houses—I turn down situations where the buyer or seller makes success impossible. Unrealistic expectations and perfection chasing waste everyone’s time. Smart selling is about condition, location, and price, not fluff. That’s how we help sellers in Niceville, Shalimar, and Fort Walton Beach walk away with more money in their pocket

The $418 million NAR settlement (effective Aug. 2024) was supposed to lower commissions. But a year later, buyer-agent fees actually inched up to 2.43%. Why? Habits haven’t changed, the market is slow, and most buyers still aren’t negotiating. For local sellers, the bottom line is clear: execution and positioning—not promises of “luxury marketing”, determine how much money you keep at closing.

Preparing Your Home for Sale in Niceville, Shalimar & Fort Walton Beach. What To Do and What Not To Do.

Overpricing your home doesn’t “test the market.” It kills it. Buyers skip overpriced homes. Your listing sits. Every extra day on the market drains your leverage and your money.

Jim Whatley at 850-499-2940. A single text could save you $10,000.

Feeling stressed about selling your home in Niceville, Shalimar, or Fort Walton Beach? Here’s how Uber Realty helps you navigate inspections, pricing, and emotional pressure—without losing your equity.

Thinking about selling next year? Start with a walk-through from a broker and take care of the updates that buyers and insurance companies care about. October and early November are your best time to prep in Northwest Florida.

Ask yourself 4 simple buyer psychology questions before looking at any market data, then use comparable sales to validate your instincts. This method helps you think like your competition (other buyers) instead of an emotional seller, leading to faster sales at better prices.

When your home already sells itself, why split the check with a full-fee brokerage?

I don’t chase trophies. I chase results—for the few who care more about doing it right than doing it fast.

Same house. Same MLS. One agent keeps you broke, the other keeps you smart.