Unavoidable vs controllable costs.

Commission comparison chart for Elliott Point sellers in Fort Walton Beach showing a traditional 5 to 6 percent commission versus Uber Realty’s 3 percent total target on a 425,000 dollar home.

Thinking about selling next year? Start with a walk-through from a broker and take care of the updates that buyers and insurance companies care about. October and early November are your best time to prep in Northwest Florida.

In Niceville, Shalimar, and Fort Walton Beach, homes are taking longer to sell in 2025. The best way to sell quickly and keep more of your equity is to price the home right, keep it in good condition, and control your selling costs.

When your home already sells itself, why split the check with a full-fee brokerage?

I don’t chase trophies. I chase results—for the few who care more about doing it right than doing it fast.

Same house. Same MLS. One agent keeps you broke, the other keeps you smart.