1% Is What Real Estate Costs When You Stop Paying Everyone Else First
The last three posts in this series followed one dollar through a real estate transaction. Here is where it ends up.
The buyer paid you. You paid the commission. Your agent paid the referral fee to whoever sent them your name. If they are with a national franchise, the broker split came next. Then the franchise fee. Keller Williams, RE/MAX, Coldwell Banker all collect at the brand level before your agent keeps anything.
Every stop in that chain started with you.
On a $440,000 home in Niceville, a 3 percent listing commission is $13,200. By the time that number travels through a referral fee, a broker split, and a franchise cut, the agent working your listing may be keeping a fraction of what you paid. The rest funded a chain of relationships you were never introduced to.
None of that work sold your home. The MLS sold your home. Zillow showed it. A buyer's agent brought the offer. Those things happen the same way regardless of which broker you hire.
What changes is the overhead structure sitting behind your listing. And you are the one paying for it.
1 percent is what it costs when you remove the referral fee. When there is no franchise taking a cut. When the broker you are talking to is the one who answers the phone.
That is Uber Realty. One broker. No referral chain. No franchise overhead. Same MLS. Same buyers.
All commissions are negotiable. Uber Realty charges 1 percent to list. Buyer agent compensation is negotiable and varies by transaction. No guaranteed savings are implied.
The only question left is what your home is worth and what you want to keep.
Uber Realty is a 1% listing brokerage in Fort Walton Beach, Florida. Serving Niceville, Shalimar, Fort Walton Beach, and Okaloosa County. Listing fee is 1%. Buyer agent compensation is negotiable. Total commission often around 3% depending on the transaction. All commissions are negotiable. Same MLS. Same buyers. Keep more equity.
Call or text Jim Whatley. 850.499.2940. I answer. I always do.
