List Your Home for 1% and Keep More of What You Earned.
TL;DR
List your home in Niceville, Fort Walton Beach, Shalimar, Crestview, or Navarre for a 1% listing fee. You stay involved with showings and access. Jim handles pricing, MLS, negotiation, and closing. On a $500K home, you save $10,000 or more compared to a traditional 5-6% commission, depending on what you choose to offer a buyer's agent. Full MLS exposure. Real local expertise. No inflated fees. Commissions are not set by law and are fully negotiable. Call or text: 850.499.2940
What the "Done With You" Program Actually Is
Most sellers don't need someone to babysit their home for three weeks. They need a sharp pricing strategy, professional photos, solid MLS exposure, and someone who knows how to negotiate when an offer lands or an inspection comes back ugly.
That's exactly what this program delivers. You stay hands-on with the parts that cost nothing, like letting buyers in and keeping the place tidy. Jim handles the parts that require 19 years of local market experience.
Listing fee is 1%. You choose what to offer a buyer's agent, typically 2%, so total commission is around 3%. Every commission is negotiable and nothing is set by law.
What's Included
Professional Photography, 3D Tour, and Custom Floor Plan
Your Bluewater Bay, Deer Moss Creek, or Crestview home gets a full visual marketing package. Buyers decide whether to schedule a showing based on photos. This part matters.
Full MLS Listing Across All Platforms
Your home appears on Zillow, Realtor.com, and 900-plus real estate websites. The same buyer audience that sees every other listing in Okaloosa, Walton, and Santa Rosa counties sees yours.
Neighborhood-Level Pricing Strategy
Not an automated estimate. Jim pulls recent sales in your specific area, whether that's Rocky Bayou, Swift Creek, Lake Lorraine, or near Hurlburt Field, and builds a pricing strategy around what buyers are actually paying right now in your neighborhood.
Offer Review and Negotiation
When offers come in, Jim handles all of it. Counteroffers, repair requests, inspection credits, appraisal gaps. This is where sellers who go it alone typically lose more than they save.
Closing Coordination
Title companies, escrow timelines, document deadlines, and lender requirements all have to move together. Jim tracks every piece so nothing falls through.
Who This Works Best For
This program is a strong fit if you:
Are comfortable doing one simple thing when a showing request comes in: saying yes or no through an automated system.
Want to keep your home show-ready, which you'd be doing regardless.
Are PCSing from Eglin or Hurlburt and want to save real money before your move without cutting corners on the sale.
Prefer a licensed broker's guidance without paying for services you genuinely don't need.
If life gets complicated and you want to hand everything off, Jim's full-service "Done For You" option is available at any point.
What You Save on a Real Sale
These numbers use the 1% listing fee plus a 2% buyer's agent offer (3% total), compared to a traditional 5-6% commission. All commissions are negotiable.
$400,000 home in Shalimar Traditional 5-6%: $20,000 to $24,000 Uber Realty at 3% total: $12,000 You keep: roughly $8,000 to $12,000 more
$500,000 home in Niceville Traditional 5-6%: $25,000 to $30,000 Uber Realty at 3% total: $15,000 You keep: roughly $10,000 to $15,000 more
$750,000 home in Fort Walton Beach Traditional 5-6%: $37,500 to $45,000 Uber Realty at 3% total: $22,500 You keep: roughly $15,000 to $22,500 more
The same math applies in Crestview and Navarre. If you want a quick estimate for your specific address, call or text Jim at 850.499.2940.
How the Process Works
Week 1: Pricing and Setup Jim reviews recent sales in your neighborhood and builds a pricing strategy. Photos are scheduled. Your MLS listing is drafted and reviewed together.
Weeks 2 through 4: Active Marketing Your home goes live across all platforms. Showing requests come to you directly through a simple automated system. Jim fields agent inquiries and pre-qualifies buyers.
Offers and Negotiation Jim presents every offer, walks you through your options, and handles counteroffers, inspection negotiations, and any repair credit discussions.
Closing Jim coordinates with the title company, tracks all deadlines, and keeps the transaction on schedule through funding and keys.
What Sellers in Niceville, Fort Walton Beach, and Shalimar Are Saying
"We saved over $12,000 selling our Bluewater Bay home. Jim handled the pricing and negotiation while we managed showings. Same outcome as full service, significantly less in fees."
"PCSing to Colorado, we needed every dollar. The 1% program was exactly what we needed. Professional help, real savings, no stress."
"Our Lake Lorraine waterfront sold in three weeks. Jim handled the tricky parts. We handled access. It worked."
(Names withheld at sellers' request. Ask Jim for references in your neighborhood.)
Frequently Asked Questions
Is there a catch to the 1% listing fee? No catch. You stay involved with showings and property access. Jim handles pricing, marketing, negotiation, and closing coordination. If you can say yes or no to a showing request and keep your home presentable, this program works. Sellers who want zero involvement should look at the full-service option instead.
Will buyer's agents show my home if I'm offering 1%? Your listing fee is separate from what you offer buyer's agents. Most sellers in this market offer 2% to buyer's agents, which keeps your total at around 3%. That offer appears in the MLS and on every platform. Buyer's agents see it the same way they see any other listing. All commissions are negotiable.
Can military families use this program when PCSing? Yes, and it's a common fit. You can manage showings until you leave, then Jim sets up lockbox access so the sale can continue after your departure. Jim has worked with many military families relocating from Eglin AFB and Hurlburt Field.
Does this program work in Crestview and Navarre? Yes. Uber Realty serves Niceville, Fort Walton Beach, Shalimar, Crestview, Navarre, and surrounding areas across Okaloosa, Walton, and Santa Rosa counties.
What if I need more help once the listing is live? You can move to the full-service "Done For You" program at any point. Some sellers start here and upgrade if their schedule changes. There's no penalty for switching.
How does the pricing strategy work without automated estimates? Jim pulls actual closed sales in your specific neighborhood, not county-wide or zip-code averages. Pricing in Deer Moss Creek is different from pricing in Rocky Bayou. That granularity is what gets homes priced to sell without leaving money on the table.
How long does it typically take to sell? That depends more on pricing accuracy and presentation than on commission structure. A correctly priced, well-presented home in this market generally sells within a few weeks. Overpriced homes sit regardless of the listing fee.
What does "commissions are negotiable" actually mean? Florida law does not set a standard commission rate. Every commission in every transaction is negotiable between the seller and their broker. The rates described on this page reflect Uber Realty's current program structure, and they are open to discussion.
Ready to Find Out What You'd Save?
If you're selling in Niceville, Fort Walton Beach, Shalimar, Crestview, or Navarre, it costs nothing to find out your home's value and get a clear picture of your net proceeds under this program.
Call or text Jim directly: 850.499.2940 Email: jim@uberrealty.com Office: 303 Hunter Pl, Fort Walton Beach, FL
Jim Whatley, Licensed Florida Real Estate Broker. Serving Okaloosa, Walton, and Santa Rosa counties since 2007.
Want full-service instead? Check out our Done For You 2% Full Service option.