Sell Your Home in Niceville, FL and Keep More of What You Built
TL;DR: Uber Realty offers two listing programs in Niceville: "Done With You" at 1% or "Done For You" at 2%. You choose what to offer the buyer's agent — most sellers target 2%, putting the total around 3%. On a $500,000 home, that's $15,000 more in your pocket compared to a traditional 6% commission. Commissions are not set by law and are fully negotiable.
When you sell your home in Niceville, the commission you pay is a choice, not a fixed cost.
Most sellers in Bluewater Bay, Rocky Bayou, Swift Creek, and Deer Moss Creek don't realize that until after closing. By then it's too late.
I'm Jim Whatley, licensed Florida real estate broker. I've been selling homes in Niceville and across Okaloosa County since 2007. I started Uber Realty because I got tired of watching sellers hand over $20,000 or $30,000 in commissions for work that could be done for a fraction of that cost.
Here's what we offer instead.
Two Programs. You Pick the One That Fits.
Done With You: 1% Listing Fee
You're organized, you want to stay involved, and you don't want to pay someone to do things you can handle yourself. This is the right fit.
What's included: full MLS exposure across Okaloosa County, professional photography, social media marketing, all showings coordinated through an automated system, and my full negotiation expertise when it counts. You stay hands-on through the process, which is what keeps your listing fee at 1%.
You also choose what to offer the buyer's agent. Most Niceville sellers offer 2%, which puts your total around 3%. Compare that to the 5% to 6% a traditional brokerage charges and the math gets clear fast.
On a $500,000 Niceville home, that's $15,000 to $25,000 that stays with you.
See how the Done With You program works
Done For You: 2% Full Service
Same MLS exposure, same marketing, same negotiation expertise — but everything is handled for you, start to finish. You don't coordinate showings, manage timelines, or chase paperwork. I do.
This fits best if you're military and PCSing on a short timeline, managing an estate from out of state, or you simply want every detail covered without being on-call throughout the process. The listing fee is 2%, and you still set the buyer's agent offer separately.
On a $500,000 home, you're still keeping $10,000 to $15,000 more than you would with a traditional agent.
See how the Done For You program works
What the Savings Actually Look Like
A traditional brokerage charges 5% to 6% total. On a $500,000 home, that's $25,000 to $30,000 in commission at closing.
With Uber Realty, your listing fee is 1% or 2%. If you offer a buyer's agent commission, we often target 2%, making your total about 3%.
| Home Value | Traditional (6%) | Uber Realty (3%) | You Keep |
|---|---|---|---|
| $400,000 | $24,000 | $12,000 | $12,000 |
| $500,000 | $30,000 | $15,000 | $15,000 |
| $650,000 | $39,000 | $19,500 | $19,500 |
| $750,000 | $30,000 | $22,500 | $22,500 |
Based on 1% listing fee plus 2% buyer agent commission. All commissions are negotiable. Savings based on terms and conditions you agree to.
Based on 1% listing fee plus 2% buyer agent commission. All commissions are negotiable. Savings based on terms and conditions you agree to.
Run your own numbers with the Seller Savings Calculator
What Niceville Sellers Are Actually Saying
Shaun Garvin — 33 Marina Cove, Bluewater Bay "I only paid a 1% commission to sell my home. That one detail saved me $17,140 compared to a 5% listing. Working with Uber Realty didn't feel like a 'discount' experience — it felt like a smart partnership. That $17,140 in savings went straight to the down payment on our new home." Sold for $428,500
Joanie Greer — 2372 Cummings Dr "We sold our home for $545,000 and saved over $5,500 in commission with the 1% service. We ended up getting more than our neighbors, which was fantastic. Jim still had the original photos and 3D tour from when we purchased, so buyers could see it both vacant and occupied. That was a game changer." 5-star Google review
Jeanette Elliott — Bluewater Bay "Jim helped us sell both of our homes in the Bluewater Bay area within the past year, even after we moved to Arizona. He took time to explain the processes, the timelines, the market, and anything else we had questions about. Jim is a real treasure in the real estate world." 5-star Google review
David Howard — Military and Civilian Relocations "We have moved many times in our military and civilian careers and have used realtors in all those moves. In Jim Whatley, we found the best of the best. Not only is he the best full-service realtor, but his pricing is fairer than all the others. He keeps clients fully informed and ensures all deadlines are met." 5-star Google review
Ken Elliot "Sold my home quickly in a draggy market. Great tips during the sale process, perfect communication throughout. His 1% realtor fee was worth much more. Why would anyone pay more?" 5-star Google review
Niceville Neighborhoods We Know Well
Pricing a home in Bluewater Bay is a different conversation than pricing one in Deer Moss Creek or a waterfront property on Rocky Bayou. Neighborhood knowledge affects days on market, how you position against competing listings, and how you handle repair requests after inspection.
We work regularly throughout Niceville including:
Bluewater Bay | Rocky Bayou | Swift Creek | Deer Moss Creek | Raiders Landing | Magnolia Woods | Niceville Waterfront Homes | New Construction
We also serve Fort Walton Beach, Shalimar, Navarre, Crestview, and military housing areas near Eglin AFB, Hurlburt Field, and Duke Field.
Military Families Selling Near Eglin or Hurlburt
If you're PCSing, the clock is already running. You need a broker who understands VA loan requirements, knows how to work within a compressed timeline without leaving money on the table, and won't charge you a traditional commission on top of everything else you're managing.
I've handled hundreds of PCS transactions in Niceville and across Okaloosa County. I know how to move fast and still negotiate well. That combination is harder to find than it should be.
Other Situations We Handle
Some home sales are straightforward. Others come with complications — an inherited property with multiple heirs, a divorce where both parties need neutral representation, or a downsize where you're trying to figure out what the next chapter looks like financially.
We handle all of these regularly.
Estate and Inherited Property Sales | Divorce Property Sales | Downsizing Consultation
Start With a Free Home Value Analysis
Before you commit to anything, it helps to know what you're working with. Get a free home value analysis and we'll show you what your Niceville home is worth in today's market — no pressure, no obligation.
From there, we'll walk through which program fits your situation and what you can realistically net at closing.
Get a Free Home Value Analysis
Book a 20-Minute Strategy Call
Call or text: 850.499.2940
Jim Whatley, Licensed Florida Real Estate Broker Uber Realty LLC | Florida Broker License #BK3174026 | Brokerage License #CQ1038333 303 Hunter Pl, Fort Walton Beach, FL 32548 | 1924 Benton Ave, Niceville, FL 32578 Equal Housing Opportunity | Commissions are not set by law and are fully negotiable.
Frequently Asked Questions
How much does a 1% listing agent charge in Niceville, FL? With the Done With You program, the listing fee is 1%. You separately decide what to offer the buyer's agent. Most Niceville sellers offer 2%, making the total around 3%. On a $500,000 home, that's $15,000 instead of $30,000. All commissions are negotiable.
Will buyer's agents still show my home if I'm not paying 6%? Yes. Your home appears in the MLS the same as any other listing. Buyer's agents are compensated based on what you choose to offer them. We recommend 2% to stay competitive in the Niceville market. Agents show homes based on buyer needs, not commission size.
Can I sell my home near Eglin AFB without paying traditional commission rates? Yes. Whether you're at Eglin, Hurlburt, or Duke Field, Uber Realty's programs are built with military timelines in mind. Same MLS exposure, same marketing, and a listing fee of 1% or 2% instead of 3%. All commissions are negotiable.
What's the difference between the 1% and 2% listing programs? The 1% Done With You program means you stay involved — things like being available for showing requests and responding quickly to offers. The 2% Done For You program means everything is managed start to finish. Both include full MLS listing, professional photography, social media marketing, and expert negotiation at the table.
Is the buyer's agent commission required? No. You choose whether to offer a buyer's agent commission and how much to offer. This changed following recent national real estate industry updates. We'll walk you through what makes sense for your specific situation and price point. All commissions are fully negotiable.
Do you handle waterfront homes in Niceville? Yes, including Rocky Bayou and other waterfront neighborhoods. Waterfront properties come with their own pricing dynamics, buyer pool, and marketing requirements. That's a different conversation than a subdivision listing and we handle both regularly.
What if my home is in Shalimar or Fort Walton Beach, not Niceville? Same programs, same savings. We serve Fort Walton Beach, Shalimar, Navarre, and Crestview under the same structure. The listing fee doesn't change based on which city you're in.
How do I know what my Niceville home is worth before I commit? Start with a free home value analysis. It gives you a clear picture of current Niceville market pricing before you make any decisions. No obligation, no pressure, no sales pitch until you're ready.