You Have Enough to Deal With. Let Jim Sell the House.
Some sellers want to stay involved every step of the way. This page is not for them.
This page is for the seller who is already juggling too much. The one who got PCS orders and has 60 days to be gone. The one settling a parent's estate while managing grief and three siblings with opinions. The one who's already mentally living in the next city and needs someone here who will own every detail of the sale they're leaving behind.
That's what Done For You means. Not "here are some photos and a lockbox, good luck." Everything. Jim handles everything. You show up at closing, sign, and leave with a check.
The listing fee is 2%. If you offer a buyer's agent commission, we negotiate to 2% - total of 4%. On a $500,000 home, that's $5,000 to $10,000 less than the traditional 5–6% rate. All commissions are negotiable. Florida law sets no standard rate.
Call or text: 850.499.2940
What "Done For You" Actually Means.
Most brokerages say full service. What they mean is: they listed it. After that, you're fielding calls, coordinating inspectors, chasing contractors, and trying to figure out if the offer on the table is real.
This is different.
Jim walks through your home before it goes on the market and tells you exactly what to fix, what to skip, and what will actually move a buyer. He connects you with contractors, cleaners, and stagers he trusts in Okaloosa County - no referral kickbacks, no guessing. He schedules every showing, collects buyer feedback, and keeps you updated without burying you in details you didn't ask for.
When an offer comes in, he explains your options in plain English, handles every counteroffer, and negotiates the inspection response, repair credits, and appraisal gaps. When it's time to close, he coordinates the title company, tracks document deadlines, and makes sure nothing falls apart between contract and keys.
You make the decisions. He does the work.
Everything the 2% Listing Fee Covers.
Pre-listing walkthrough and honest prep advice - what's worth fixing, what isn't, what actually matters to buyers in this market
Contractor and vendor coordination - Jim connects you with trusted local professionals throughout Okaloosa County and can manage repairs while you're out of state
Wind mitigation, four-point, WDO, and full home inspection coordination - Jim recommends getting these done before listing so you control the condition conversation, not the buyer's inspector
Professional photography, 3D tour, and custom floor plan - built for your specific property and buyer profile
Full MLS listing and platform syndication - Zillow, Realtor.com, and 900-plus real estate sites, same access as any brokerage charging twice as much
Showing coordination and buyer feedback - Jim handles every showing request, you don't field a single call from a stranger
Neighborhood-specific pricing strategy - based on actual closed sales in your area, not a Zestimate or county average
Full negotiation representation - offers, counteroffers, inspection credits, repair requests, appraisal gaps, all of it
Closing coordination - title, escrow, lender deadlines, final walkthrough, closing day
Remote management for out-of-state sellers - if you've already relocated, Jim manages the property, coordinates access, and keeps the sale moving
If you'd prefer to stay hands-on and save more on the listing side, the Done With You 1% program is built for that. You can start at 2% and move to 1% - or start at 1% and upgrade - at any point.
Before Your Home Goes on the Market - This Changes Everything.
One of the first things Jim does with every Done For You seller is get the right inspections done before the home goes live.
At minimum: a wind mitigation inspection, a four-point inspection, and a Wood Destroying Organism inspection. And if you want to walk into this sale with every advantage, a full home inspection.
Here's why this matters. Buyers do inspections to learn the condition of a home. If you already know the condition - before any offer is on the table - you control what happens next. You make the repairs that matter, on your timeline, with your contractor. Not under pressure after a buyer's inspector hands you a repair demand with a deadline attached and leverage they didn't earn.
The WDO inspection alone is worth it. The last thing any seller needs is to discover wood rot while they're trying to pack boxes. Find it now. Fix it now. Show up to the negotiating table with nothing to hide and no surprises waiting to blow up a contract.
A clean wind mitigation report also directly affects a buyer's insurance estimate - which affects what they can actually afford to offer you. That's not a formality. That's strategy. And in this program, Jim coordinates all of it.
Full Service Doesn't Have to Cost 6%.
This is where most sellers pause. Full service at 2% listing fee sounds too good to be true - because for years, the industry made sure sellers believed full service had a fixed price. It doesn't.
Every commission in Florida is negotiable. The 5–6% figure is a convention, not a law. At 4% total - 2% listing fee plus 2% buyer's agent offer - you still save $5,000 to $16,000 compared to traditional rates depending on your sale price. Here's what the math looks like on real homes in this market.
| Your Home | Traditional 5-6% | Done For You 4% 2% listing + 2% buyer's agent offer |
Back in Your Pocket |
|---|---|---|---|
| $350,000 (Shalimar) | $17,500-$21,000 | $14,000 | $3,500-$7,000 |
| $450,000 (Niceville) | $22,500-$27,000 | $18,000 | $4,500-$9,000 |
| $500,000 (Niceville / FWB) | $25,000-$30,000 | $20,000 | $5,000-$10,000 |
| $650,000 (Bluewater Bay) | $32,500-$39,000 | $26,000 | $6,500-$13,000 |
| $800,000 (Waterfront) | $40,000-$48,000 | $32,000 | $8,000-$16,000 |
Let the People Who've Been Here Tell You.
These are real clients. Real names. Real sales. In this market.
"If you just want your house listed, hire a realtor. If you want your house SOLD, hire Jim. He is the most professional, knowledgeable, and hardworking realtor we have ever met."
- Dinah H., Niceville, FL
"Jim stepped in and not only prepared the home for sale but managed the home while my brothers and I were unavailable. He set up maintainers, forwarded mail, organized an estate sale, and provided services no other realtor offers. The house sold for my asking price and closed in two weeks."
- Steve Cawthon, Las Vegas, NV (selling a Fort Walton Beach home remotely)
"We have moved many times in our military and civilian careers. In Jim Whatley, we found the best of the best. Not only is he the best full-service realtor, but his pricing is fairer than all the others. He keeps clients fully informed and ensures all deadlines are met."
- Dave H., Niceville, FL
"Jim was Johnny on the spot for my 90-year-old mom. He guided her from beginning to end, like a long lost son."
- Dennis T., Fort Walton Beach, FL
"Uber Realty put our Shalimar townhouse on the market on June 2. We had a sales contract on June 11. The sale closed on July 10. Jim was present for the appraisal and every inspection. When repairs were needed, he made all the arrangements. Jim Whatley's business model is simple and effective: keep the sales commission affordable and leave nothing to chance."
- Larry and Sheryl Griggs, Shalimar, FL
"Jim has done an awesome job both times despite very different market conditions between 2017 and 2024. Very straightforward and timely. I highly recommend Uber Realty."
- Marcus U., Navarre, FL
Ask Jim for references in your specific neighborhood.
Who This Program Is Built For.
Military families PCSing from Eglin AFB or Hurlburt Field.
You have orders. You have a report date. You do not have time to coordinate showings, chase inspectors, and manage a transaction from across the country. Jim has done this dozens of times. He knows VA timelines, he knows how to manage the property after you leave, and he has sold homes for Eglin and Hurlburt families who were already 1,000 miles away before the sign went in the yard. Visit the Military PCS pagefor more.
Estate and inherited property sellers.
Settling a parent's home while managing grief, paperwork, and family dynamics is enough. Jim handles the property side with efficiency and genuine care. He has organized estate sales, coordinated repairs on vacant properties, and managed closings for executors who were out of state the entire time. Visit the Estate and Inherited Property page for more.
Sellers who are already gone.
If you're mentally - or physically - already in your next chapter, this program is built for you. Jim manages the sale here while you live your life there. You get updates when they matter. You make decisions when they're required. Everything else is handled.
Sellers who simply prefer not to be involved.
Not everyone wants to be CC'd on every email. Some sellers want one call when there's an offer and one call when it's time to sign. Done For You is built exactly for that.
Sellers going through a divorce or major life transition.
When the situation is already emotionally charged, the last thing you need is a transaction that adds more friction. Jim handles the property side cleanly, communicates clearly with both parties when needed, and keeps the process moving. Visit the Divorce Property page for more.
Sellers who are downsizing.
Moving from a larger home into something smaller - or into a family member's home, a community, or assisted living - involves more moving parts than a standard sale. Jim understands the pace and pressure of that kind of transition.
19 Years in This Market. Every One of Them Matters.
Jim Whatley has been licensed in Florida since 2007. He has worked this market through the post-2008 collapse, the military relocation years, the pandemic surge, and the correction that followed.
Pricing in Bluewater Bay behaves differently than pricing in Rocky Bayou. A Deer Moss Creek home competes differently than a Niceville waterfront. A home near Eglin sells to a different buyer than a home in Kenwood. A county average is not a pricing strategy.
What takes 19 years is knowing the difference - and knowing what to do about it.
The Questions You're Already Asking.
What does the 2% listing fee actually include?
Everything. Pre-listing consultation and prep advice, wind mitigation, four-point, WDO, and full home inspection coordination, professional photography, 3D tour, floor plan, MLS listing, showing coordination, pricing strategy, full negotiation, and closing management. You do not manage a single step of this transaction.
Is the total commission really only 4%?
The listing fee is 2%. If you offer a buyer's agent commission, we negotiate to 2% - total of 4%. If the buyer is unrepresented or paying their own agent, you pay 2% total. Traditional brokerages typically ask for 5–6%, though all commissions are negotiable. Florida law does not set a standard rate. You decide what to offer the buyer's side - Jim will walk you through it.
How is this different from a flat-fee listing service?
Flat-fee services charge a low upfront fee and leave you to run the sale yourself. Done For You means Jim handles every step personally. There is no DIY component. If you want to stay involved and pay less, the 1% Done With You program is built for that.
Do I need to be local during the sale?
No. Jim regularly manages sales for military families on PCS orders, estate executors, and relocation sellers who are already out of state. He has managed vacant properties, coordinated repairs remotely, organized estate sales, and closed transactions for sellers who never set foot in the home again after listing. Everything can be handled from wherever you are.
What if my home needs repairs before listing?
Jim gives you an honest read on what's worth fixing and what isn't. He connects you with vetted contractors, inspectors, and cleaners throughout Niceville, Fort Walton Beach, and Shalimar. He coordinates the work. You approve it. If you're already out of state, he manages access and oversight.
How do you price a home in this market?
With actual comparable sales data from your specific neighborhood - not a Zestimate, not a zip-code average, not an algorithm. Jim analyzes recent closed sales, current inventory, and days-on-market trends to build a pricing strategy that attracts real buyers and protects your equity.
Should I get pre-inspections done before listing?
Yes. At minimum, a wind mitigation inspection, a four-point inspection, and a Wood Destroying Organism inspection. Optionally, a full home inspection. Jim coordinates all of these as part of the Done For You program. Getting them done before listing means you control the condition conversation - not the buyer's inspector after an offer is already on the table.
Can I switch to the 1% Done With You program?
Yes. Talk to Jim before you list and he'll help you pick the right program for your situation. If you start at 2% and decide you want more involvement - or start at 1% and decide you want Jim to take over - you can switch at any point. No penalty, no restart.
Is Uber Realty a licensed brokerage?
Yes. Uber Realty LLC is a licensed Florida real estate brokerage. Jim Whatley holds Florida broker license BK3174026. Brokerage license CQ1038333.
You Already Know You Don't Want to Do This Alone.
That's not a weakness. That's exactly the right read of your situation.
You have a home to sell, a life to move, and too many other things demanding your attention. What you need is someone who will own this process completely - who has done it hundreds of times in this specific market - and who charges a fraction of what the traditional system says it has to cost.
Same MLS. Same buyers. Same legal representation. Same 19 years of local experience. You just don't pay 5–6% for it. Full service at 4% - that's the whole model.
Call or text Jim Whatley: 850.499.2940
Email: jim@uberrealty.com
Or use the Home Value Analysis Report to see what your home is worth before you commit to anything.
Uber Realty LLC
303 Hunter Pl, Fort Walton Beach, FL 32548
1924 Benton Ave, Niceville, FL 32578
(850) 499-2940 | jim@uberrealty.com | UberRealty.com
Florida Real Estate Broker License: BK3174026
Serving Niceville, Fort Walton Beach, Shalimar, Crestview, Navarre, and surrounding Okaloosa, Walton, and Santa Rosa County areas.
Equal Housing Opportunity.
All commissions are negotiable. Commission examples on this page are for illustration only and are not fixed rates. Savings comparisons assume a traditional 5–6% total commission vs. Uber Realty's 4% total (2% listing + 2% buyer's agent offer). Actual savings depend on the specific transaction and terms negotiated. August 17, 2024 MLS practice changes reflect the NAR settlement agreement. Sellers should confirm current MLS rules and buyer representation requirements with their broker. Uber Realty LLC License CQ1038333. Jim Whatley License BK3174026.