Full-Service Home Selling at 2% in Niceville, Shalimar, and Fort Walton Beach

If you want to sell your home in Niceville, Shalimar, or Fort Walton Beach and have a licensed broker handle every single detail, the Done For You program gets you full-service real estate at a 2% listing fee.

TL;DR: Jim Whatley, licensed Florida broker since 2006, handles everything from photos to closing for a 2% listing fee. If you add a buyer's agent offer, we typically target 2%, bringing your total to around 3%. On a $500K home, that's roughly $10,000 to $15,000 less than the traditional rate. Commissions are not set by law and are fully negotiable. Call or text: 850.499.2940.

What "Done For You" Actually Means

Most brokers say full service. What they mean is: here are some photos and a lockbox, good luck.

This is different.

Done For You means Jim manages the entire sale. Prep advice, professional photography, MLS listing, showings, offers, negotiations, inspections, and closing coordination. You focus on your next move. He handles the one you're leaving.

This is the right fit if you're relocating, dealing with a PCS move near Eglin AFB or Hurlburt Field, settling an estate, or simply don't want to be involved in the day-to-day of selling a house.

What the 2% Listing Fee Covers

The listing fee is 2% for this program, which reflects the higher level of hands-on service compared to our 1% option. If you choose to offer a buyer's agent commission, we typically recommend 2%, bringing your total to around 3%. Commissions are not set by law and are fully negotiable.

Here's what's included:

Before You List Jim walks through your home and gives you a straight assessment. What to fix, what to skip, and what will actually move the needle on price. He'll connect you with trusted local contractors, cleaners, and stagers throughout Okaloosa County. No referral kickbacks.

Photography and Marketing Professional photos, virtual tours, and listing descriptions written to attract real buyers. Your home gets full MLS syndication to Zillow, Realtor.com, and hundreds of other buyer-facing platforms. Whether you're selling a Bluewater Bay pool home in Niceville or a Poquito Bayou waterfront in Shalimar, the marketing is built for your specific property and buyer profile.

Showings and Feedback Jim coordinates every showing, collects buyer feedback, and keeps you updated. You don't have to rearrange your schedule or field calls from strangers.

Pricing Strategy Pricing is based on actual recent sales data in Niceville, Shalimar, Fort Walton Beach, and surrounding Okaloosa County. Not an algorithm. Not a Zestimate. A real analysis by someone who has been selling in this market since 2006.

Negotiation From the first offer through inspection negotiations and closing credits, Jim handles it. He has negotiated hundreds of transactions in this area, including PCS timelines and estate sales throughout Rocky Bayou, Kenwood, and everywhere in between.

Closing Coordination Title, escrow, documents, final walkthrough, closing day. All covered. You show up, sign, and leave with a check.

Real Savings on Homes Like Yours

Figures assume a 2% buyer's agent offer, which you control. Commissions are not set by law and are fully negotiable. Want to see your specific numbers? Use the Seller Savings Calculator.

Who This Program Is Built For

Military PCS sellers. If you got orders and need your home sold while you're focused on reporting, Jim has done this dozens of times. He understands VA timelines and can manage the entire sale remotely, including coordinating repairs and inspections while you're already at your next duty station.

Estate and inherited property. Selling a parent's home while managing grief and paperwork is a lot. Jim handles the property side with efficiency and genuine care, not a checklist mentality.

Relocation sellers. If you're already mentally in your next city, you need someone here who will own the process. That's exactly what this program is.

Sellers who prefer a hands-off experience. Not everyone wants to be CC'd on every email. Done For You is built for people who would rather be notified at closing.

What Real Clients Have Said

"If you want your house SOLD, hire Jim." "If you just want your house listed, hire a realtor. If you want your house SOLD, hire Jim. He is the most professional, knowledgeable, and hardworking realtor we have ever met. It was a pleasure working with him." — Dinah H., Niceville, FL

"Managed everything from 1,000 miles away." "Jim stepped in and not only prepared the home for sale but managed the home while my brothers and I were unavailable. He set up maintainers, forwarded mail, organized an estate sale, and provided services no other realtor offers. The house sold for my asking price and closed in two weeks." — Steve Cawthon, Las Vegas, NV (selling a Fort Walton Beach home)

"Best of the best. Pricing fairer than all the others." "We have moved many times in our military and civilian careers. In Jim Whatley, we found the best of the best. Not only is he the best full-service realtor, but his pricing is fairer than all the others. He keeps clients fully informed and ensures all deadlines are met." — Dave H., Niceville, FL

"He was there for her like a long lost son." "Jim was Johnny on the spot for my 90-year-old mom. He guided her from beginning to end, like a long lost son." — Dennis T., Fort Walton Beach, FL

"Sold our Shalimar townhouse in 9 days." "Uber Realty put our Shalimar townhouse on the market on June 2. We had a sales contract on June 11. The sale closed on July 10. Jim was present for the appraisal and every inspection. When repairs were needed, he made all the arrangements. Jim Whatley's business model is simple and effective: keep the sales commission affordable and leave nothing to chance." — Larry and Sheryl Griggs, Shalimar, FL

"Done an awesome job in two completely different markets." "Jim has done an awesome job both times despite very different market conditions between 2017 and 2024. Very straightforward and timely. I highly recommend Uber Realty." — Marcus U., Navarre, FL

How Done For You Compares

FSBO: You handle everything. No MLS, no professional marketing, no negotiation support. It works for a small number of sellers. It's not built for most.

Traditional brokerage: Full service, but at 5-6% total commission. On a $500K home, that's $25,000-$30,000 out of your pocket.

Done For You with Uber Realty: The same professional service at around 3% total if you offer 2% to a buyer's agent. You choose the buyer's agent offer. You keep the difference.

Want even more control over the process and a lower listing fee? The Done With You 1% Program is built for sellers who want to stay hands-on.

Ready to Talk Numbers?

Call or text: 850.499.2940 Email: jim@uberrealty.com Fort Walton Beach: 303 Hunter Pl, Fort Walton Beach, FL 32548 Niceville: 1924 Benton Ave, Niceville, FL 32578

Jim Whatley, Licensed Florida Real Estate Broker. Lic. #BK3174026. Uber Realty LLC Lic. #CQ1038333. Serving Niceville, Shalimar, Fort Walton Beach, and Okaloosa County since 2006.

Frequently Asked Questions

Q: What does the 2% listing fee include? A: Everything. Pre-listing consultation, professional photography, MLS listing, showing coordination, pricing strategy, negotiation, and full closing management. You don't manage a single step.

Q: Is the total commission really only around 3%? A: The listing fee for this program is 2%. If you offer a buyer's agent commission, we typically recommend 2%, bringing the total to around 3%. Commissions are not set by law and are fully negotiable. You decide what to offer the buyer's side.

Q: How is this different from a flat-fee listing service? A: Flat-fee services charge a low upfront fee and leave you to manage the sale yourself. Done For You means Jim handles every step personally. There is no DIY component.

Q: Do I need to be local during the sale? A: No. Jim regularly manages sales for military families on PCS orders, estate executors, and relocation sellers who are already out of state. Everything can be handled remotely.

Q: What if my home needs repairs before listing? A: Jim will give you an honest read on what's worth fixing and what isn't. He can connect you with vetted contractors, inspectors, and cleaners throughout Niceville, Shalimar, and Fort Walton Beach. He arranges it. You approve the work.

Q: How do you price a home in this market? A: With actual comparable sales data from Okaloosa County, not an automated estimate. Jim analyzes recent sales in your specific neighborhood, current inventory, and days-on-market trends to set a price that attracts buyers and protects your equity.

Q: Can I switch to the 1% Done With You program if I want more involvement? A: Yes. Talk to Jim about your situation and he'll help you pick the right fit. The Done With You program is built for sellers who want to stay involved and save more on the listing side.

Q: Is Uber Realty a licensed brokerage? A: Yes. Uber Realty LLC is a licensed Florida real estate brokerage. Jim Whatley holds Florida broker license #BK3174026. Brokerage license #CQ1038333.