If you want to sell your home without managing the details yourself, this is the full-service option.
TL;DR
If you want the process handled for you, not by you, this is the 2% listing option. Same MLS. Same buyer pool. Same forms. Same serious selling process. Uber Realty takes on the day-to-day work so you don't have to. This is one of three ways to sell with Uber Realty. Text Jim Whatley at (850) 499-2940 to talk through which one fits your sale.
What full service means here
Full service means Jim and his team handle the work, not just the paperwork.
That includes:
Coordinating home preparation
Managing showing logistics
Handling scheduling and on-site details
Guiding the process from listing day to closing day
You still make the decisions. Uber Realty handles the execution.
Three ways to sell with Uber Realty
Every seller has a different amount of time, energy, and involvement they want to put into a sale. Uber Realty built three options so you pick the one that fits, instead of getting stuck with one-size-fits-all.
1% listing option For sellers who are comfortable handling a few agreed-upon tasks, like access and basic coordination, in exchange for the lowest listing fee.
2% listing option (this page) For sellers who want a more hands-off experience. Jim's team manages more of the day-to-day work, from prep through closing.
Simple listing option A flat fee instead of a percentage. $4,000 if paid upfront, or $5,000 due at closing or on day 180, whichever comes first. Full service is included either way. The fee is for the work performed over a 180-day term. It is not a percentage of your home's price, and it is due whether or not the home sells.
Listing fee for this page's option is 2%. If you choose to offer buyer-agent compensation, that amount is separate, negotiable, and not required. All commissions are negotiable and are not set by law.
What stays the same
The important parts of selling your home don't change based on which option you pick.
Your home still:
Gets priced using local comps and current market behavior
Gets professionally presented
Goes into the MLS
Shows up where buyers are already looking
You still get:
Pricing strategy
Marketing setup
Offer guidance
Negotiation support
Contract-to-close management
The process is real. The work is real. The market exposure is real. What changes is the fee structure and how much of the day-to-day work you personally carry.
What changes with the 2% option
In the 2% listing option, Uber Realty takes on more of the execution:
Coordinating prep steps
Handling scheduling
Reducing the day-to-day involvement required from you
You stay informed and in control. You are not carrying the load.
What Uber Realty actually helps with
Pricing strategy based on local comps and buyer behavior
A clear read on what to fix, what to leave alone, and what actually matters to buyers
Professional listing setup and launch
Buyer communication and showing coordination
Offer breakdown in plain English
Negotiation through inspection and appraisal
Contract management through closing
This is the work that determines the outcome, not the percentage on the sign.
Who the 2% option fits
This is a strong fit if you:
Don't want to manage preparation and showing logistics yourself
Prefer a more hands-off experience
Still want strong pricing and negotiation guidance
Want a smoother, more managed process
Want to protect more equity without taking on more personal work
Who might want a different option
Be honest with yourself here. It saves everyone time.
The 1% listing option may fit better if you can comfortably handle access, basic coordination, and a few agreed-upon tasks, and you want the lowest listing fee.
The Simple listing option may fit better if you'd rather pay a flat fee than a percentage, especially on a higher-priced home where a percentage-based fee climbs fast for the same amount of work.
What it can mean in dollars
These are planning examples only. They are not quotes and not guarantees.
On a $500,000 sale:
1% listing option: $5,000 listing fee
2% listing option: $10,000 listing fee
Simple listing option: $4,000 upfront or $5,000 deferred, flat, regardless of sale price
If you choose to offer buyer-agent compensation, that amount is added separately and is fully negotiable. A commonly used planning example is around 2%, but the actual number depends on your home, your market, and your strategy. It is never required.
Savings examples are illustrative. Actual savings depend on sale price, listing fee selected, buyer-agent compensation, seller concessions, repairs, title costs, and final contract terms. All commissions are negotiable and are not set by law.
Buyer-agent compensation: when to offer it
Offering buyer-agent compensation is a business decision, not a legal requirement. Jim walks through the strategic read on your specific property before you list, and you see the numbers before you sign anything.
Some things sellers weigh:
A wider buyer pool with less friction if you offer compensation
Less pressure to offer it if your home is priced right and demand is already strong
The option to offer any amount you choose, including zero
You set the number.
Why this exists
Some sellers want to stay involved. Some want it handled. Some want to skip percentages altogether and pay one flat fee instead. All three should be able to use the same MLS, the same buyer pool, and the same serious selling process without paying for more than they need.
The next step
If you're not sure which of the three fits, that's normal. Most sellers aren't sure until they see the numbers side by side.
The next step is a simple conversation about your home, your timeline, how involved you want to be, and what your likely net looks like under each option.
Call or text Jim Whatley at (850) 499-2940.
FAQ
What's the difference between the 1%, 2%, and Simple listing options?
The 1% option is more seller-involved with the lowest percentage-based fee. The 2% option is more hands-off, with Uber Realty handling more of the day-to-day execution. The Simple option replaces the percentage entirely with one flat fee, paid upfront or at closing.
Is this still the same selling process no matter which option I pick?
Yes. The MLS exposure, buyer pool, pricing strategy, and core selling process are the same across all three.
Do I still get help with negotiation and contracts on the 2% option?
Yes. That's a core part of every option Uber Realty offers.
Do I have to offer compensation to a buyer's agent?
No. Buyer-agent compensation is negotiable and not required. You decide the amount, including zero.
How is the 2% option different from a flat-fee listing service?
Flat-fee services usually hand you a low upfront cost and leave you to run the sale yourself. The 2% option means Jim's team handles the execution personally, from prep through closing. There's no DIY component.
Is this available in all three cities?
Yes. Niceville, Shalimar, and Fort Walton Beach.
Which option is right for me?
That depends on your timeline, how involved you want to be, and your home's price point. Call or text Jim at (850) 499-2940 and he'll walk through the numbers with you before you sign anything.
Compliance disclaimer
All commissions are negotiable and are not set by law. Listing fee for this page's option is 2% of the sale price. Buyer-agent compensation, if offered, is separate, negotiable, and not required. The Simple listing option is a flat fee of $4,000 (due at signing) or $5,000 (due at closing or on day 180 of the listing term, whichever comes first), and is not contingent on a completed sale. Savings and fee comparisons on this page are illustrative planning examples only, not quotes or guarantees. Actual costs and savings depend on sale price, listing fee selected, buyer-agent compensation, seller concessions, repairs, title costs, and final contract terms.
Internal link suggestions
"1% listing option" → 1% Listing Agent page
"Simple listing option" → Simple Fee Option page
"seller savings calculator" → Seller Savings Calculator
"request a home value and net review" → Home Value Analysis page
"read the seller FAQ" → Home Seller FAQ
"contact Jim Whatley" → Contact page
| Your Home | Traditional 5–6% | Done For You 4% (2% listing + 2% buyer's agent) |
Back in Your Pocket |
|---|---|---|---|
| $350,000 | $17,500 – $21,000 | $14,000 | $3,500 – $7,000 |
| $450,000 | $22,500 – $27,000 | $18,000 | $4,500 – $9,000 |
| $500,000 | $25,000 – $30,000 | $20,000 | $5,000 – $10,000 |
| $600,000 | $30,000 – $36,000 | $24,000 | $6,000 – $12,000 |
| $650,000 | $32,500 – $39,000 | $26,000 | $6,500 – $13,000 |
| $800,000 | $40,000 – $48,000 | $32,000 | $8,000 – $16,000 |
| All commissions are negotiable. Savings comparisons assume traditional 5–6% total vs. Uber Realty's 4% total target (2% listing + 2% buyer's agent offer). Actual savings depend on terms negotiated. Florida law sets no standard commission rate. | |||
When to Offer 2% to a Buyer's Agent and When to Consider Less
Offering buyer's agent compensation is a business decision, not a legal requirement. Here is how to think about it:Consider offering 2% when: your home is priced at or above market, you want the widest buyer pool with no friction, or inventory in your price range is elevated and you need every agent motivated to show.Consider a lower offer or no offer when: your home is priced below market and demand is already high, multiple offers are expected, the buyer has no agent, or the buyer's agent requests compensation as a negotiated term in the offer itself.You set the number. You can offer 0%, 1%, 1.5%, 2% 2.5% 3% or more any amount you choose. Jim walks you through the strategic read on your specific property and market conditions before you list. You see the net sheet before you sign anything.
Sellers Who Can Tell You Exactly What Happened
These are real clients. Real names. Real sales in Okaloosa County.
"If you just want your house listed, hire a realtor. If you want your house SOLD, hire Jim. He is the most professional, knowledgeable, and hardworking realtor we have ever met." -- Dinah H., Niceville, FL
"Jim stepped in and not only prepared the home for sale but managed the home while my brothers and I were unavailable. He set up maintainers, forwarded mail, organized an estate sale, and provided services no other realtor offers. The house sold for my asking price and closed in two weeks." -- Steve Cawthon, Las Vegas, NV (selling a Fort Walton Beach home remotely)
"We have moved many times in our military and civilian careers. In Jim Whatley, we found the best of the best. Not only is he the best full-service realtor, but his pricing is fairer than all the others. He keeps clients fully informed and meets all deadlines." -- Dave H., Niceville, FL
"Jim was Johnny on the spot for my 90-year-old mom. He guided her from beginning to end, like a long-lost son." -- Dennis T., Fort Walton Beach, FL
"Uber Realty put our Shalimar townhouse on the market on June 2. We had a sales contract on June 11. The sale closed on July 10. Jim was present for the appraisal and every inspection. When repairs were needed, he made all the arrangements." -- Larry and Sheryl Griggs, Shalimar, FL
"Jim has done an awesome job both times despite very different market conditions between 2017 and 2024. Very straightforward and timely. I highly recommend Uber Realty." -- Marcus U., Navarre, FL
Ask Jim for references in your specific neighborhood.
LOCAL FACT: Jim Whatley has been licensed in Florida since 2007 and has completed over 500 transactions in Okaloosa County. He has worked this market through the post-2008 collapse, the military relocation cycle, the pandemic price surge, and the correction that followed. Pricing in Bluewater Bay behaves differently than pricing in Rocky Bayou. A Deer Moss Creek home competes differently than a Niceville waterfront. A county average is not a pricing strategy.
Who the Done For You Program Is Built For
MILITARY FAMILIES PCSing FROM EGLIN AFB OR HURLBURT FIELD You have orders. You have a report date. Jim has sold homes for Eglin and Hurlburt families who were already 1,000 miles away before the sign went in the yard. He manages the property after you leave, coordinates access, and handles the full transaction remotely. Visit the Military PCS page for details.
ESTATE AND INHERITED PROPERTY SELLERS Managing a parent's home while handling grief, paperwork, and family opinions is enough. Jim has organized estate sales, coordinated repairs on vacant properties, and closed transactions for executors who were out of state the entire time. Visit the Estate and Inherited Property page for more.
SELLERS WHO ARE ALREADY RELOCATED If you are physically or mentally already in your next chapter, Jim manages the sale here while you live your life there. You get a call when there is an offer. You get a call when it is time to sign. Everything else is handled.
SELLERS GOING THROUGH A DIVORCE OR MAJOR LIFE TRANSITION Jim handles the property side cleanly, communicates with both parties when needed, and keeps the process moving without adding friction to an already complicated situation.
SELLERS DOWNSIZING OR TRANSITIONING INTO ASSISTED LIVING Moving into something smaller -- or into a community or family member's home -- involves more coordination than a standard sale. Jim understands the pace and pressure of that kind of transition.
SELLERS WHO SIMPLY PREFER NOT TO BE INVOLVED Not everyone wants to be copied on every email. Some sellers want one call when there is an offer and one call when it is time to sign. This program is built exactly for that.
Questions Sellers Ask Before They Call
Q: What does the 2% listing fee actually include? A: Everything required to take your home from pre-listing through closing: walkthrough and prep advice, inspection coordination, professional photography and 3D tour, full MLS listing and platform syndication, showing management, strategic pricing, complete offer and inspection negotiation, written net sheet at every offer, and closing management. You do not manage a single step.
Q: Is the total commission really only 4%? A: The listing fee is 2%. If you offer buyer's agent compensation, the target is 2% on the buyer's side -- 4% total. If the buyer is unrepresented or paying their own agent directly, you pay 2% total. Traditional brokerages in this market typically ask 5% to 6% combined, though all commissions are negotiable and Florida law sets no standard rate.
Q: What actually changed after the NAR settlement in August 2024? A: Buyer agent compensation offers can no longer be displayed on the MLS. Buyer's agents must now have a signed written agreement with buyers before showing homes. All agreements must state that commissions are not set by law and are fully negotiable. What did not change: sellers can still offer buyer's agent compensation -- it just cannot be advertised on the MLS. Buyer agent commission rates in Northwest Florida are essentially unchanged since the settlement took effect. Jim walks you through the current landscape before you list.
Q: How is Done For You different from a flat-fee listing service? A: Flat-fee services charge a low upfront amount and leave you to run the sale yourself. Done For You means Jim handles every step personally. There is no DIY component. If you want to stay involved and lower your listing fee further, the 1% Done With You program is built for that.
Q: Do I need to be local while the home is on the market? A: No. Jim manages sales for military families on PCS orders, estate executors, and relocation sellers who are already out of state. He has managed vacant properties, coordinated contractor access remotely, and closed transactions for sellers who never returned to the home after listing.
Q: Should I get pre-listing inspections done? A: Yes. At minimum, a wind mitigation inspection, a four-point inspection, and a Wood Destroying Organism inspection. A full home inspection is strongly recommended. Jim coordinates all of these as part of the Done For You program. Getting them done before listing means you control what gets fixed, on your timeline, with your contractors -- not under pressure after a buyer's inspector creates a repair demand with a deadline.
Q: What if my home needs repairs before listing? A: Jim gives you an honest read on what is worth fixing and what is not. He connects you with vetted contractors, cleaners, and inspectors throughout Niceville, Fort Walton Beach, and Shalimar. He coordinates the work. If you are already out of state, he manages access and oversight.
You need someone who will own this transaction completely while you deal with everything else in your life. Same MLS. Same buyers. Same legal representation. 4% total target instead of 5–6%.
Call or text Jim Whatley at (850) 499-2940.
Or use the Home Value Analysis Report to see what your home is worth before you commit to anything.
Uber Realty LLC 303 Hunter Pl, Fort Walton Beach FL 32548 1924 Benton Ave, Niceville FL 32578 (850) 499-2940 | jim@uberrealty.com | UberRealty.com Florida Real Estate Broker License: BK3174026 | Brokerage License: CQ1038333 Serving Niceville, Fort Walton Beach, Shalimar, Crestview, Navarre, and surrounding Okaloosa, Walton, and Santa Rosa County areas. Equal Housing Opportunity.
All commissions are negotiable. Commission examples on this page are for illustration only and are not fixed rates. Savings comparisons assume a traditional 5–6% total commission vs. Uber Realty's 4% total target (2% listing + 2% buyer's agent offer). Actual savings depend on the specific transaction and terms negotiated. Buyer's agent compensation is a seller decision made before listing. As of August 17, 2024, buyer agent compensation offers may not be advertised on the MLS per NAR settlement policy. Uber Realty LLC License CQ1038333. Jim Whatley License BK3174026.