The listing fee
The commission was never
about the work.
A $400,000 home and a $900,000 home take the same photographs. The same MLS entry. The same showings, negotiations, and closing calls. The only thing that scales with price is the commission check. That stops here. This is a fee for service, not a commission on your equity.
Choose how you pay
One simple fee. Two ways to pay it.
A single 180-day listing term. Full marketing and full service included from day one: photography, MLS, showings, negotiation, every task a percentage-based commission would claim to cover. The fee is earned by the work performed. It is due whether or not the home sells.
Pay today. Covers the full 180-day term, start to finish.
Nothing out of pocket today. Due at closing if the home sells during the term, or on day 180 if it hasn't.
Every scenario. No asterisks.
What it actually costs you
Here is what the other way takes.
Every dollar above the simple fee is equity you worked for. Select your home price and see the math. Buyer-agent compensation shown at 2% as a planning example; the amount is negotiable and not required.
| Listing model | Listing fee | Buyer-agent comp. (example) |
Total commission |
Extra cost vs simple fee |
Money gone |
|---|
Why we built it this way
We founded this brokerage in 2007 with one question: why does the fee go up when the work stays the same?
The homes we sell, $400,000 to $900,000, are owned by people who maintained them. Replaced the roof. Updated the kitchen. Kept the numbers. These homes sell. The work is real but it is not heroic. It does not justify a percentage of your life's equity.
The simple fee is not a discount. It is the correct price for the work performed. It is a fee, not a commission, earned over a 180-day term regardless of outcome. The numbers in the table above are not what we charge. They are what the traditional model takes from you for doing the same job.
Same MLS. Same buyers. Same process.
The only difference is what you keep.
Jim Whatley, Owner, Uber Realty LLC | License #BK3174026 | Fort Walton Beach, FL
Listing fee is $4,000 (due at signing) or $5,000 (due at closing, or on day 180 of the listing term if the home has not sold). This is a simple fee for services rendered, not a commission, and is not contingent on a completed sale. Buyer-agent compensation is negotiable and separate from the listing fee, and is not required. All commissions negotiable. Uber Realty LLC. License #BK3174026. 303 Hunter Pl NE, Fort Walton Beach, FL 32548. (850) 499-2940.