1% Listing Agent in Niceville, Shalimar, and Fort Walton Beach
TL;DR
Uber Realty's 1% listing option is for sellers who want full broker representation without paying for overhead that has nothing to do with selling their home.
You get MLS exposure, pricing strategy, offer review, negotiation, and contract-to-close management. You handle a few things about your own home, like showing access and basic paperwork. Jim handles everything that requires a broker.
The listing fee is 1%. Buyer-agent compensation is separate and negotiable.
There are two other ways to work with Uber Realty too. The 2% listing option adds more hands-on help. The Simple Fee option is a flat fee instead of a percentage. All three use the same MLS, the same buyer pool, and the same process.
If you're selling in Niceville, Shalimar, or Fort Walton Beach and want to know what you'll keep at closing, text Jim before you sign anything.
A lower listing fee does not mean a weaker sale
The MLS doesn't care what your listing fee is. Neither does the buyer pool.
What sells a home is pricing, presentation, negotiation, and smart contract management. Those are broker skills. They don't cost more because a brokerage has more overhead.
Same MLS. Same buyer pool. Same forms. Same serious selling process. Different math at closing.
Three ways to work with Uber Realty
Sellers don't all want the same thing. So there isn't just one option.
1% listing option. You handle showing access and a few basic documents about your own home. Jim handles the broker work. This is the page you're on.
2% listing option. More hands-on. Jim takes on more of the coordination and logistics himself. See how the 2% option works.
Simple Fee option. A flat fee instead of a percentage. $4,000 upfront or $5,000 due at closing or day 180, whichever comes first. It doesn't scale with your sale price. See how the Simple Fee option works.
All three list on the same MLS, reach the same buyer pool, and go through the same closing process. The difference is how you pay and how hands-on you want to be.
What Jim handles
This is the broker work. It happens on Jim's side.
Pricing strategy. Based on recent sold comps, active competition, neighborhood behavior, and buyer demand. Not a guess. Not an algorithm.
Pre-listing guidance. What to fix, what to leave alone, and what helps the home show better online and in person.
Photography and 3D tour coordination. Professional photography and a 3D tour are ordered and coordinated before the listing goes live.
MLS setup and launch. Full MLS entry, listing remarks, agent notes, document uploads, ShowingTime setup, and exposure across the major buyer-facing real estate sites.
Offer review and seller net sheet. Every offer gets a plain-English summary and a net sheet, so you see what you actually keep, not just the sale price.
Negotiation support. Through the offer, inspection period, repair requests, appraisal, and anything else that comes up before closing.
Contract-to-close management. Coordination with the buyer's agent, title company, lender, inspector, and appraiser. Deadlines tracked. Paperwork handled. Closing scheduled.
Direct broker access. Jim is the broker. You're not handed to an assistant or a transaction coordinator you've never met.
What the seller provides
You'd need most of this regardless of which agent you hired.
Seller disclosure. Florida requires sellers to disclose known material defects. Jim provides the form. You fill it out.
HOA or condo documents. If the home is in an HOA or condo, Jim tells you exactly what's needed and where to get it.
Basic property information. Roof age, HVAC age, water heater age, wiring type, pool details if it applies. You know your home. This part is straightforward.
Showing access. You manage access through ShowingTime. Requests come to your phone. Confirming or declining takes about thirty seconds.
You provide information about your own home. Jim handles everything that requires a broker license, market knowledge, and transaction experience.
What stays the same
Your home is entered into the MLS and exposed to the full buyer pool
Your home appears on the major real estate sites buyers already use
You get a real pricing strategy based on sold comps and local market behavior
You get offer review, negotiation support, and contract management
You get direct access to a licensed Florida broker from the first call through closing
What changes
The fee.
You pay for the work that sells your home. You don't pay for franchise fees, office overhead, or management layers that have nothing to do with your transaction.
What the fee difference looks like
These are illustrative examples. Actual fees depend on the terms negotiated in your transaction.
On a $400,000 sale:
1% listing option = $4,000
2% listing option = $8,000
Simple Fee option = $4,000 upfront or $5,000 deferred, flat
On a $500,000 sale:
1% listing option = $5,000
2% listing option = $10,000
Simple Fee option = $4,000 upfront or $5,000 deferred, flat
On a $600,000 sale:
1% listing option = $6,000
2% listing option = $12,000
Simple Fee option = $4,000 upfront or $5,000 deferred, flat
The 1% and 2% options scale with your sale price. The Simple Fee option doesn't. Which one costs less depends on where your home sits on that scale.
None of these figures include buyer-agent compensation. It's negotiable and not required. Some sellers offer it as part of their strategy. Some don't.
Estimate your seller savings using the Uber Realty seller savings calculator.
Who the 1% option fits
You want real broker guidance without paying for overhead unrelated to your sale
You're comfortable providing basic documents and information about your own home
You want pricing, negotiation, and contract management handled by a licensed broker
You care about seller net, not just sale price
You're selling in Niceville, Shalimar, or Fort Walton Beach and want someone who knows the difference between Bluewater Bay, Rocky Bayou, Magnolia Woods, Poquito Bayou, Kenwood, and Elliott Point
Who may want a different option
The 2% listing option may fit better if:
You're relocating or out of town during the sale
The home needs more hands-on coordination
You want Jim more involved in day-to-day logistics
The Simple Fee option may fit better if:
Your home is priced high enough that a flat fee costs less than a percentage
You want a fixed number from day one with no math to double-check
You'd rather the fee not move if your sale price does
None of these is the backup plan. They're three ways to solve the same problem for three different sellers. If you're not sure which one fits, ask Jim before you decide.
Jim's local read
Pricing a home in Bluewater Bay isn't the same as pricing a home in Poquito Bayou. A military PCS move out of Fort Walton Beach doesn't look the same as a discretionary move in Niceville. Flood zone designations, roof age, four-point inspection issues, and HOA restrictions can all affect what a buyer will pay and what the contract will survive.
A lower fee only works in your favor when the advice behind it is solid.
Text Jim before you sign
If you're thinking about selling in Niceville, Shalimar, or Fort Walton Beach, the best first step is a plain conversation about your likely price, your estimated net, and which of the three options fits.
Text Jim Whatley at (850) 499-2940.
You'll get a real answer, not a pitch.
FAQ
What does a 1% listing agent actually do?
A 1% listing agent handles the broker work: pricing strategy, MLS setup, photography coordination, offer review, negotiation, and contract-to-close management. The fee is lower because the business model is leaner, not because the work is lighter.
Do I still get on the MLS with Uber Realty?
Yes. Your home is entered into the MLS and exposed to the full buyer pool and the major real estate sites buyers already use, no matter which of the three options you choose.
What do I have to do as the seller?
You provide the seller disclosure, HOA or condo documents if they apply, basic property information, and showing access through ShowingTime. Jim walks you through the full list before you sign anything.
Is this the same as a flat-fee MLS service?
No. A flat-fee MLS service typically posts your listing and steps back. The 1% listing option includes pricing strategy, offer review, negotiation, and full contract-to-close management from Jim, start to finish.
What's the difference between the 1% option and the Simple Fee option?
The 1% option is a percentage of your sale price. The Simple Fee option is a flat amount, $4,000 upfront or $5,000 at closing or day 180. Both include full service. The 1% fee moves with your sale price. The Simple Fee doesn't. See the Simple Fee option in detail.
Do I have to pay a buyer's agent?
No. Since August 2024, sellers aren't required to offer compensation to a buyer's agent through the MLS. It's a strategic decision based on your home, your market, and your goals. Jim walks you through the tradeoffs before you decide.
How much could I save compared to a higher listing fee?
On a $500,000 sale, the difference between the 1% and 2% options is $5,000, before buyer-agent compensation, concessions, repairs, and title costs. Run your own numbers with the seller savings calculator. Savings examples are illustrative. Actual savings depend on the terms of your transaction.
Will a lower listing fee hurt my sale price or attract fewer buyers?
No. The MLS and buyer pool are the same regardless of which option you choose. What affects buyer interest is pricing, presentation, and how the home shows.
Which of the three options is right for me?
Text Jim at (850) 499-2940. A short conversation about your home, your timeline, and your price point is usually enough to know. You can also read common seller questions or request a home value and seller net review.