How to Keep More of Your Equity When You Sell Your Home In Niceville, Shalimar and Fort Walton Beach.

TL;DR

When I sold my home, I worked with a broker in Vienna, VA to create an incentive-based model that saved me $32,500compared to a 6% commission, with full service, expert marketing, and zero shortcuts.
That experience became Uber Realty: a full-service brokerage built for sellers who want to keep more equity without sacrificing results.

The Turning Point: My Own Home Sale

I wasn’t trying to reinvent real estate, I was just trying to sell my home fairly.

Working with a discount broker in Vienna, Virginia, I helped design an incentive-based system that rewarded results instead of inflating costs.
The outcome: the home sold smoothly, and I saved $32,500 over a 6% commission.

That experience changed everything. I realized the traditional system wasn’t built for sellers, it was built to protect overhead.
The bigger the team or franchise, the higher the operating cost, and none of that overhead improves your outcome. It just costs more.

So I built Uber Realty, a brokerage for people who want the same thing I wanted: great service, local expertise, and a smarter way to sell.

The Uber Realty Model

• Listing fee: 1%

• If the seller pays a buyer’s agent: we negotiate toward a 2% total target

• Goal: around 3% total (not 5–6%)

• If the buyer is unrepresented or pays their own agent: 1% total

You get the same MLS, same buyers, same exposure — just without paying for layers of middlemen.

How to Keep More of Your Equity When You Sell

Here’s what I learned firsthand, and what every seller should know:

1. Start With the Math

Ask every agent, “What will my net be after commissions?”
You’re not hiring a commission rate, you’re hiring a net result.
At 6%, a $600,000 sale costs about $36,000.
At 3%, that’s about $18,000, a $18,000 difference that stays in your pocket.

2. Question the Overhead

Bigger doesn’t mean better.
Franchises, national brands, and mega-teams all have layers of costs — admin, splits, marketing fees, and franchise royalties.
None of those expenses make your home sell faster or for more money.

3. Keep Incentives Aligned

When your agent’s structure is lean and transparent, you both win.
At Uber Realty, the focus isn’t volume — it’s net equity per client.
That’s why we can afford to charge 1% and still deliver full service.

4. Demand Transparency

Ask for a clear breakdown: what you pay, what’s included, and what you actually gain.
If the answers feel vague, that’s a red flag.

5. Partner With a Broker Who Treats Your Sale Like Their Own

This is the simplest rule of all.
I built Uber Realty to represent sellers the way I wanted to be represented — personally, directly, and with every dollar treated like it matters.

Why It Works

Uber Realty isn’t about cutting corners — it’s about cutting waste.
By removing unnecessary overhead, we keep costs down and results high.
The model works because it’s built on incentives, not tradition.

And for sellers who think “It sounds too good to be true”?
I say: I thought the same thing — until I saw the closing statement.

Real Example

A $600,000 sale under the traditional model: ~$36,000 in commission.
With Uber Realty: around $18,000 total.
That’s $18,000 that stays in your pocket — not the system’s.

FAQ

Q: Why don’t traditional brokerages do this?
A: Because their structure depends on volume and overhead. Cutting costs means cutting their profit.

Q: Is Uber Realty a flat-fee or discount service?
A: No. It’s full service with a modern commission model. The only thing discounted is the unnecessary middle layer.

Q: How can I know it really works?
A: We show you the math up front — exactly what you’ll save, what you’ll receive, and how your home will be positioned to sell at full market value.