Do You Feel Like You Just Joined a Cult When You List Your Home for Sale and Have to Turn Over Your Equity?
TL;DR
Most of the process is identical whether you pay 1% or 6%. The only difference is the cult fee. Uber Realty runs like Costco and saves like IKEA. Full service, same buyers, Uber savings.
Do you feel like you just joined a cult when you list your home for sale and have to turn over your equity? Most sellers don’t question it, they sign a 5- 6% contract because that’s what “everyone does.” That’s not service. That’s blind faith.
Homes don’t sell because of logos or an attractive agent’s face on a yard sign. They don’t come with the house. Homes sell because of location, condition, price, cost to own, and how well they fit a buyer’s lifestyle. And here’s the truth: almost everything about the process is identical whether you pay 1% or 6%.
What’s the Same
Same Listing Contracts Exclusive right-to-sell, exclusive agency, or open listing. Paperwork doesn’t change whether you pay 1% or 6%.
Same Photographers The best photographers shoot for everyone. Your photos don’t improve because of a logo.
Same Home Condition Decluttering, repairs, staging — sellers decide, not agents.
Same Pricing Power Agents provide CMAs, but sellers set the price.
Same MLS Access Every brokerage posts to the same MLS. That’s the equalizer.
Same Online Exposure MLS syndicates to Zillow, Realtor.com, Homes.com, and hundreds more. Your listing will be on all of the Big Name Real Estate Brokerage Sites. They will still bring you a buyer.
Same Buyer Pool Buyers see the same listings no matter the commission.
Buyers Don’t Care About Commission — They care about the home, not your agreement with an agent.
Buyer’s Agent = Facilitator They open doors, write contracts, and guide buyers. Same everywhere. If you make it easy for their buyers to buy they will be happy.
Buyers Buy Homes, Not Agents It’s about the house, not the brand/logo/agent on the sign.
What’s Different
This is where the Costco logic matters. Costco is the #4 retailer in America, yet it makes more profit per employee than the competition because it runs lean and passes savings back to members. Uber Realty works the same way. Full service, no waste, savings stay with you.
Big brokerages are like department stores, chandeliers, layers of managers, and brand tax baked into every sale. We’re Costco, efficient, customer-first, built to give you more value. Paying 6% is like tipping the cashier at Costco 30% just for scanning your groceries.
The IKEA Effect
Want to save another $5,000 to $15,000? Handle a couple of simple tasks: do a pre-inspection, approve or decline showings through ShowingTime. It’s the IKEA effect — you add a little effort, and the savings multiply. Same as the old cake mix boxes: sales skyrocketed when they asked people to crack an egg. Same cake, but now it felt like their cake.
That’s how sellers adopt our model, and why they never go back to the 6% cult.
Bottom Line
Same contracts. Same MLS. Same buyers. Same results. The only difference is how much equity you keep. On a $500,000 home, that’s $15,000 or more. On a $600,000 home, $30,000. Equity isn’t a tithe to tradition, it’s your return on years of ownership. Keep it.
FAQ
Q1: Do buyers know what I paid my agent?
A: No. Buyers don’t care. They’re focused on the home, not your commission.
Q2: Is the MLS the same no matter who I list with?
A: Yes. Every agent lists on the same MLS, which feeds Zillow, Realtor.com, and all the big sites.
Q3: What do I lose by paying less commission?
A: Nothing. Same MLS, same buyers, same service. The only difference is savings — and maybe the nagging feeling you paid too much if you went with 6%.
Text me anytime at 850.499.2940 and I’ll get back as soon as I can. Or, if you’d rather see your numbers first, check our Seller Savings Calculator.
