How do I choose the right real estate agent?

Choose a real estate agent based on strategy, negotiation skills, and how they’ll protect your equity—not just who quotes the highest price.

Jim Whatley 2/16/25 Jim Whatley 2/16/25

Overview of the New Real Estate Rules

The new rules of real estate for Niceville, Fort Walton Beach and Shalimar, FL.

Jim Whatley 2/15/25 Jim Whatley 2/15/25

Downsizing: If it were easy everyone would do it.

Jim Whatley 2/14/25 Jim Whatley 2/14/25

How Smart Pricing and Strategic Marketing Led to a Quick Military Home Sale in Navarre

Jim Whatley 2/13/25 Jim Whatley 2/13/25

New Construction Homes in Niceville: A Perfect Choice for Military Families PCSing to Eglin AFB and Duke Field

Jim Whatley 2/12/25 Jim Whatley 2/12/25

Common Challenges When Selling Inherited Property in Shalimar: A Helpful Guide

Jim Whatley 2/11/25 Jim Whatley 2/11/25

New Construction vs. Established Homes in Deer Moss Creek: A Lifestyle Choice

Jim Whatley 2/10/25 Jim Whatley 2/10/25

Thinking About Selling Your Niceville FL Home? Start Here!

Jim Whatley 2/9/25 Jim Whatley 2/9/25

Unlock the Secrets to Selling Your Home Affordably: Avoid These Costly Mistakes and Save Big!

Jim Whatley 2/8/25 Jim Whatley 2/8/25

Truth About Selling Your Home: No woo woo, Just Facts

Selling your Fort Walton Beach (or Niceville/Shalimar) home? You don’t need flashy ads or fancy offices — smart pricing, great presentation, and solid guidance are what really move houses.

Jim Whatley 2/7/25 Jim Whatley 2/7/25

Selling Your Home in 2025: Why Digital Marketing Changes Everything!

Jim Whatley 2/6/25 Jim Whatley 2/6/25

How to Actually Know What Your Home Is Worth

Pricing your home isn't magic—it's market data, upgrades, comps, and your goals. Get a realistic view with a Comparative Market Analysis before you list.

Jim Whatley 2/5/25 Jim Whatley 2/5/25

Florida Roof Insurance Wind Rules That Affect Your Sale

Florida roof wind mitigation inspection