Jim Whatley Jim Whatley

You Want Top Dollar… But Does Your Home Deserve It?

Everyone wants top dollar, but few prep their home to earn it. Buyers pay premium prices for homes that feel premium. If you want $600,000, make sure your home delivers a $600,000 experience. Fix what's broken, stage strategically, and control the narrative before buyers do.

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Jim Whatley Jim Whatley

Home Sellers: Can We Try My Price First?

Want to test your aspirational price? At Uber Realty, we'll start with your number—but we'll build in smart checkpoints to adjust before your listing goes stale. It's not about crushing dreams; it's about protecting your equity with strategic pricing that adapts to market response.

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Jim Whatley Jim Whatley

The Home Inspection Is Coming. Hide the Scented Candles and Breathe

Home inspections aren't meant to "fail" your house—they're the buyer's licensed opportunity to find surprises before they become their problem. Stay calm, be prepared, and remember that most issues are negotiable. Don't hover, don't hide problems with candles, and trust the process.

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Jim Whatley Jim Whatley

Waiting to Sell? Here’s What It’s Costing You

The market has shifted—inventory is up, buyers are pickier, and pricing mistakes are costly. Yes, it's still a good time to sell, but only if you're strategic about pricing, presentation, and understanding the true costs. Don't rely on hope; rely on data.

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Jim Whatley Jim Whatley

More Than a Transaction: A Veteran's Home Search Journey in Fort Walton Beach

Real estate isn't just about buying and selling—it's about helping people find home. This is the story of Matt, a wounded warrior veteran, and his three-month journey to find the right place in our corner of Florida. Sometimes the best deals happen when you remember there's a real person behind every transaction.

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Jim Whatley Jim Whatley

Thinking About Selling Your Kenwood Home in Fort Walton Beach? Read This First.

Kenwood Fort Walton Beach homes are in high demand with military families due to equal distance from Eglin and Hurlburt. However, PCS buyers won't accept homes needing major repairs (aluminum wiring, old water heaters, damaged roofs). Smart selling strategy: Price realistically, offer closing cost help, or make strategic improvements. With proper preparation and transparent pricing, Kenwood homes sell quickly to motivated military buyers.

Thinking about selling your Kenwood home in Fort Walton Beach? You're sitting on one of the area's best-kept secrets, and military buyers know it.

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