Rocky Bayou Market Update – September 2025:
Average home price $750,000, 10 active listings, and 1 sale in the past 30 days. Homes are taking 114 days on average to sell. The market is stable, but prepping your home and pricing smart are key to selling faster and keeping more equity.

The $24,000 Secret Niceville Real Estate Agents Don't Want You to Know

Last Tuesday, two identical homes sold on the same Niceville street. Both listed at $485,000. Both sold in 16 days to cash buyers.

One seller paid $29,100 in commission.
The other paid $4,850.

Same MLS. Same buyers. Same closing day.
One seller knew something the other didn't.

The Data: Bluewater Bay vs. the Competition

• Bluewater Bay (Niceville): Median sale price $549,500 (July 2025), up 9.9% YoY, ~73 DOM.

• Niceville overall: Median sale ~$497K, down 18.5% YoY, ~69 DOM.

• Fort Walton Beach: Median sale ~$295K, down 18.7% YoY, ~53 DOM.

• Shalimar: Median sale ~$520K, up 23.1% YoY, ~66 DOM (small sample size).

Takeaway: Bluewater Bay is holding value and attracting buyers despite longer market times.

Selling in Kenwood, Fort Walton Beach? Price is everything. Learn how to raise it, hack it, and keep more equity by beating hidden costs. Price decides your profit. Improve condition, show condition, and create demand. But the true hack? Control the two biggest costs: commission and concessions.

Price. Competence. Savings. Nail all three and you win. Miss price, and the market punishes you. That’s true from Elliott Point to Kenwood — and today we’ll show you how to bend price in your favor.

Here’s the dirty little secret: price isn’t just about the sticker you slap on the MLS. It’s about what you net after all the fees and concessions.

• College football season means showing homes to buyers from rival schools - tone down extreme team displays

• You're overpaying brokerages 5-6% to market homes that sell themselves through MLS exposure

• Smart sellers focus on broad appeal, not team loyalty, when staging their home

College football season has kicked off, and if you're selling your Deer Moss Creek home in Niceville, it might be time to pack away that life-size FSU player in the foyer.

Still Time to Sell Your Shalimar Home Before Year-End? Yes—If You Start Now?

Yes, you can still sell before December 31. But you can’t snooze. And you definitely can’t afford to hand your equity to the 6% cartel.

Here’s the truth: homes in Shalimar, especially Lake Lorraine, move if they’re prepped right, priced right, and marketed right. What you don’t need? Paying a profit parasite to do what data, photos, and smart negotiation already deliver.

Sale price is a headline. Net profit is your reality. In Poquito Bayou, Uber Realty flips the script—putting $15K+ back in sellers’ pockets.

Your Deer Moss Creek home shows up everywhere buyers look—Zillow, Realtor.com, Redfin, even luxury brokerages. The kicker? You don’t need to fork over 6% to make it happen. Just add Uber Realty.

Declutter & depersonalize → buyers want a blank canvas
Light & bright → open curtains, swap bulbs
Fix small repairs → squeaks, leaks, chips matter
Stage smart → less furniture, fresh accents, lemons on the counter
Boost curb appeal → mow, mulch, clean entry
Price it right → nail it from day one

Selling a home is emotional fear of regret, loss of control, financial fallout, or letting go can weigh heavy. The key is preparation, perspective, and the right agent who puts your profits above their paycheck. Homes are meant to be and the next chapter is waiting for you.

If you’re looking to sell your house in Niceville, don’t let kitchen staging fears hold you back.

• You don’t need a remodel—just focus on clean, bright, and simple.

• Clear counters + warm lighting + one inviting detail = buyer-friendly.

• Kitchens sell houses. A little prep here can boost your sale price and speed.

Why Kitchens Matter When Selling in Niceville

When you’re preparing to list your house in Niceville, the kitchen can feel like the biggest hurdle. Buyers don’t just look at cabinets and counters—they imagine their life there: Sunday pancakes, coffee before work, and holiday meals.

If the space feels dark, cluttered, or outdated, buyers struggle to see themselves living there. That’s when they quietly decide, “Not this one.”

Most buyers in our market come with a mortgage. Cash buyers usually offer less, and earnest money isn’t always guaranteed. Knowing how financing and inspection periods really work helps you avoid surprises at the closing table.

Luxury brokerage” sounds glamorous. High-end signs, glossy brochures, model-perfect agents sipping champagne at open houses—it feels like your home is being elevated into a higher class.

But here’s the thing no one tells you: luxury is mostly marketing.

At Uber Realty, I don’t turn down houses—I turn down situations where the buyer or seller makes success impossible. Unrealistic expectations and perfection chasing waste everyone’s time. Smart selling is about condition, location, and price, not fluff. That’s how we help sellers in Niceville, Shalimar, and Fort Walton Beach walk away with more money in their pocket

Most home sellers get caught up in the hype — luxury marketing, flashy photos, or a big-name agent. But the truth is simple: selling your home in Niceville, Shalimar, or Fort Walton Beach isn’t about noise, it’s about strategy. The sellers who pause, plan, and position their home smartly walk away with more money in their pocket. At Uber Realty, that’s exactly what we help you do.

The Questions Sellers Should Be Asking

• What’s happening in the market right now?

• What’s my home really worth, and how should I price it?

• How do I make my home stand out online?

• What kills deals, and how do I avoid it?

• How do I keep leverage during negotiations?

• Which broker protects my bottom line instead of theirs?

Most home sellers approach the market thinking like Sellers, not like strategists. They ask the wrong questions, focus on the wrong things, and leave thousands of dollars on the table.

Selling a home is a complex, high-stakes transaction that most people undertake rarely, so it's natural to feel risk-averseabout trying unconventional methods. Many homeowners worry about making mistakes if they sell without a professional. Even those inclined to try a For Sale By Owner (FSBO) approach often get cold feet: a recent survey found 75% of homeowners who initially considered selling on their own had doubts about foregoing an agent keepingcurrentmatters.com. This “fear of the unknown” is a powerful deterrent.

The $418 million NAR settlement (effective Aug. 2024) was supposed to lower commissions. But a year later, buyer-agent fees actually inched up to 2.43%. Why? Habits haven’t changed, the market is slow, and most buyers still aren’t negotiating. For local sellers, the bottom line is clear: execution and positioning—not promises of “luxury marketing”, determine how much money you keep at closing.

Preparing Your Home for Sale in Niceville, Shalimar & Fort Walton Beach. What To Do and What Not To Do.

Why I Answer the Phone (and Everything Else Too)